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Adobe Analytics vs. Coremetrics / IBM Digital Analytics (discontinued)

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Adobe Analytics

839 Reviews and Ratings

Coremetrics / IBM Digital Analytics (discontinued)

88 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score7.4 out of 10
    		N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Coremetrics / IBM Digital Analytics (discontinued)

    Score7.9 out of 10
    		N/ABased on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.N/A
    Pricing
    Adobe AnalyticsCoremetrics / IBM Digital Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe AnalyticsCoremetrics / IBM Digital Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe AnalyticsCoremetrics / IBM Digital Analytics (discontinued)
    Considered Both Products
    Adobe
    Jay Lewis
    Director of Analytics at Dictionary.com (Publishing, 51-200 employees)
    Chose Adobe Analytics
    The IBM tool was that we used, it had some nice things going forward, but they ended up spinning it off to a different company and so it was just one of those things that wasn't really getting the product development. Whereas Adobe Analytics is very obviously continuously …
    Incentivized
    Verified User
    Chose Adobe Analytics
    Compared to its competitors, Adobe Analytics provides a scalable analytics tool for those interested in a deeper dive into their most actionable data. Some of its competition makes it difficult for users to find what they are looking for, where in Adobe Analytics things are …
    Incentivized
    Verified User
    Chose Adobe Analytics
    NetInsight/Coremetrics now IBM Analytics, Webtrends, Google Analytics Premium
    Incentivized
    Jonathon Frampton
    Manager of Web Analytics at Academy Sports + Outdoors (10,001+ employees)
    Chose Adobe Analytics
    We are always evaluating our product choices so we recently looked at Google Analytics Premium (and Universal), IBM Coremetrics, Piwik and some home-grown variations. We stayed the course with Adobe SC to truly take advantage of the current functions that came with the upgrade. …
    Verified User
    Chose Adobe Analytics
    Webtrends, Coremetrics, Google Analytics
    Discontinued Products
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    In comparison to Adobe, I believe IBM Digital Analytics and Adobe Analytics are fairly similar in terms of features. When it comes to the marketing attribution approach, IBM is what sets it apart. Additionally, pre-integrated technologies with great ROI, like LIVEmail or IBM …
    Incentivized
    J. G. Emile Daigle
    Architect in Professional Services at Isobar (Internet, 1001-5000 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will …
    Incentivized
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    We have used Adobe Analytics and Google Analytics in similar instances. IBM Digital Analytics is between the 2 products, slightly better than Google Analytics but far behind the flexibility offered in Adobe.
    Incentivized
    Stewart Pratt
    Regional Director, Strategy and Analytics at MarketShare (Marketing and Advertising, 10,001+ employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    IBM Digital Analytics is typically a choice driven by CMS and pricing decisions. In terms of stand alone considerations:

    Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)
    Incentivized
    Alice Watson
    Retail Practice Manager in Product Management at eCommera (Retail, 51-200 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Have extensive use of Omniture and Google Analytics, but I find Digital Analytics the best for retailers. It's is an easy to use solution that highlights the merchandising and marketing issues related to your website.
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Compared to Adobe: I think Adobe Analytics and IBM DA are very close in terms of functionalities. IBM makes the difference when it comes to the marketing attribution model. Also, the pre-integrated solutions such as LIVEmail or IBM Recommendations are very easy to use and allow …
    Jim Moult
    Sr Mgr., Digital Analytics at West Marine (Retail, 1001-5000 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    I mentioned Adobe and Google and made some comparisons in prior questions. I believe that any of these packages can be made quite powerful with a good implementation, which includes a good tagging strategy. I like Coremetrics best because I believe it is easier to get a solid …
    Timothy Ponce
    in Product Management at Equinox (Retail, 51-200 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Webtrends and Omniture were on the shortlist. Webtrends tagging implementation seemed a little less flexible than Omniture and Coremetrics. When it finally came down to pricing and desired features, Omniture and Coremetrics were not significantly different, so we based the …
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe AnalyticsCoremetrics / IBM Digital Analytics (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Coremetrics / IBM Digital Analytics (discontinued)
    Feature
    Adobe Analytics
    8.6
    12 Ratings
    Coremetrics / IBM Digital Analytics (discontinued)
    -
    Ratings
    Lead Conversion Tracking8.312 Ratings00 Ratings
    Bounce Rate Measurement8.212 Ratings00 Ratings
    Device and Browser Reporting8.712 Ratings00 Ratings
    Pageview Tracking8.912 Ratings00 Ratings
    Event Tracking8.912 Ratings00 Ratings
    Reporting in real-time9.312 Ratings00 Ratings
    Referral Source Tracking8.112 Ratings00 Ratings
    Customizable Dashboards8.212 Ratings00 Ratings
    User Ratings
    Adobe AnalyticsCoremetrics / IBM Digital Analytics (discontinued)
    Likelihood to Recommend
    8.7
    (184 ratings)
    7.0
    (24 ratings)
    Likelihood to Renew
    9.4
    (43 ratings)
    5.8
    (18 ratings)
    Usability
    7.0
    (35 ratings)
    9.0
    (1 ratings)
    Availability
    8.1
    (12 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (11 ratings)
    8.0
    (1 ratings)
    Support Rating
    3.6
    (41 ratings)
    2.3
    (4 ratings)
    In-Person Training
    1.1
    (5 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (5 ratings)
    7.1
    (2 ratings)
    Implementation Rating
    8.1
    (10 ratings)
    9.9
    (2 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Professional Services
    7.9
    (5 ratings)
    -
    (0 ratings)