Adobe Analytics vs. Google Analytics 360 (discontinued)

Adobe Analytics

839 Reviews and Ratings

Google Analytics 360 (discontinued)

540 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Analytics	Score7.4 out of 10	N/A	Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…	N/A
Google Analytics 360 (discontinued)	Score8.9 out of 10	N/A	Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.	$150,000 Up to 1 Billion hits/month

Pricing

Adobe Analytics

Google Analytics 360 (discontinued)

No answers on this topic

Google Analytics Premium: $150,000
Up to 1 Billion hits/month
Google Analytics: Free

Pricing Offerings
Adobe Analytics	Google Analytics 360 (discontinued)
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	Yes

Optional

No setup fee

—

—

Community Pulse
Key User Insights
	Adobe Analytics	Google Analytics 360 (discontinued)
Considered Both Products	Adobe Steve Biggs Lead Digital Analyst in Marketing at Cheil Europe Ltd (Marketing & Advertising, 51-200 employees) Chose Adobe Analytics Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its … Incentivized Helpful? Nitesh Rana Account Manager in Corporate at Amazon (Banking, 201-500 employees) Chose Adobe Analytics It helps to understand what channels and devices are users using and what route they are taking to convert. It helps to check the funnels and drop offs at each stage Incentivized Helpful? Rajat Khatri AVP - Business Intelligence at FNP (Retail, 501-1000 employees) Chose Adobe Analytics More or less all tools are the same however Adobe seems to be bigger brand and being used by business where analytics is being used very seriously Incentivized Helpful? Verified User Chose Adobe Analytics Google Analytics (inc. 360): Target is less intuitive than Google on a number of fronts: layout, naming conventions, default reporting views, but offers more flexible reporting options without having to swap to tools like BigQuery. In a lot of instances, its faster than Google … Incentivized Helpful? Sandeep Virmani Solution Architect in Marketing at HCL America Inc (Computer Software, 10,001+ employees) Chose Adobe Analytics As the implementation involves multiple products to be integrated together like Adobe Experience Manager, Target, Adobe Audience Manager, We recommended Adobe Analytics as the best suitable product for analytics, as the tracked data would be seamlessly available to other … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe's Analysis Workspace offers a significantly better interface than Google Analytics. It has an improved data model versus Google Analytics and there is no limit to data segmentation in the platform. Adobe also offers many more dimension and metric options for analytics … Incentivized Helpful? Mark Palfreeman Senior Business Intelligence Manager at Sky Betting and Gaming at Sky Betting & Gaming (Gambling & Casinos, 1001-5000 employees) Chose Adobe Analytics Adobe Analytics is a more in-depth tool with some of the advanced features making it much easier for users to deep-dive themselves into problems. The workspace functionality is much better in terms of conducting analysis than tweaking the standard reporting functionality that Go… Incentivized Helpful? Verified User Chose Adobe Analytics I would use Google Analytics 360, as it is widely accepted in the organization and has a better pricing model. Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics allows for the comparison of the same metric with and without various segments applied. Google Analytics is an all-or-nothing situation; either you apply a segment to metric or you do not. This makes it difficult for segment vs. non-segment and creating … Incentivized Helpful? Travis Wong SEO Manager in Marketing at Radisson Hotel Group Americas (Hospitality, 10,001+ employees) Chose Adobe Analytics Adobe Analytics is better for scale and customization. Google 360 lacks the ability to pull in as many data sources. Google Analytics doesn't give in-depth data. Tableau Desktop isn't a measurement platform, but it does perform better as [a] data visualization and reporting … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics outperforms Google Analytics and Snowplow when comparing the feature sets, but the other tools bring advantages and flexibility that Adobe does not. The features and capabilities just within the tool are unmatched as Adobe Workspace and the segment and … Incentivized Helpful? Verified User Chose Adobe Analytics Not all the platforms above are a direct competitor to Adobe Analytics, as some of them are advertising platforms and not analytics only. Saying that, I think Adobe Analytics is most probably the best out of them all and this is due to Marin having a slightly "older" look and Go… Incentivized Helpful? Verified User Chose Adobe Analytics I would recommend sticking with Google's stack over Adobe. Incentivized Helpful? Verified User Chose Adobe Analytics When it comes to reporting on a website, Adobe Analytics is by far the most superior tool in my opinion. It is also very good when you have several platforms like web, mweb and app. Then you can see the customer data across all platforms in one tool. But if it's just an app you … Incentivized Helpful? Brijesh Shirodkar Principal Architect in Professional Services at Cognizant Technology Solutions (Information Technology and Services, 10,001+ employees) Chose Adobe Analytics Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe analytics is very similar to Google Analytics 360. The one thing I say that turns us off from using Adobe Analytics on more clients is the fact that it isn't easy to set up compared to Analytics. Google Analytics focuses more on your website as a whole, versus Adobe … Incentivized Helpful? Justin Adams Sales And Marketing Specialist in Marketing at Rise Broadband (Telecommunications, 501-1000 employees) Chose Adobe Analytics We decided to implement the Adobe Analytics service in our organization because compared to other alternatives, Adobe Analytics is a very reliable and accurate service. The recommendations we were given about this service allowed us to verify its high functionality, and I … Incentivized Helpful? Rigel Cable Associate Director of Strategy & Analytics in Marketing at Fluid (Internet, 51-200 employees) Chose Adobe Analytics Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe analytics has been selected as a platform to be used across a huge company, which tracks the performance of a hundreds of thousands pages with different type of content. It's believed to be the most accurate tool and the support on the side of the platform has been always … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics is our least favorite of all of these platforms. We only use it when incoming clients exclusively use Adobe, this leaving us with no choice. Between the lack of control in implementation, usability issues and extra time for digging through complex reports, we … Incentivized Helpful? Alison Smith Lead Online Analyst at Dorothy Perkins, Arcadia Ltd (Retail, 201-500 employees) Chose Adobe Analytics Webtrends Analytics provides much the same service and toolset, but when I last used it (some years ago, admittedly) the management of variables and reports was a nightmare; the options were too flexible. By limiting the number of variables, and keeping a distinction between … Incentivized Helpful? Drew Bartlett Director of Product Management & Marketing in Marketing at Olive Software (Computer Software, 51-200 employees) Chose Adobe Analytics Adobe Analytics (previously known as Omniture) is the de-facto standard across the media industry. Google has very quickly caught up with Adobe and it is always worthwhile to take a very long look at Google Analytics to evaluate the differences. Your decision will depend on … Incentivized Helpful?	Discontinued Products Rachel Harrison CRO & UX Manager at connective3 (Marketing and Advertising, 51-200 employees) Chose Google Analytics 360 (discontinued) As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having … Incentivized Helpful? Verified User Chose Google Analytics 360 (discontinued) Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom … Incentivized Helpful? Verified User Chose Google Analytics 360 (discontinued) Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics … Incentivized Helpful? Rafael Zorrilla UX Optimization in Marketing at Higher Education division of John Wiley and Sons (Education Management, 1001-5000 employees) Chose Google Analytics 360 (discontinued) Adobe Analytics is a robust tool, feature-rich, and good reporting. It has focused on understanding user behavior and e-commerce performance at its core. However, with the sophistication comes difficulty in use and the ability for simple reporting and analysis. The setup of Ado… Incentivized Helpful? Verified User Chose Google Analytics 360 (discontinued) Google Analytics Premium is more simple and focused on marketers' needs with a clear advantage for driving improvements to advertising, especially with the Google tech stack. Adobe Analytics is very complex and great for enterprises, especially those that want to measure … Incentivized Helpful? Meredith Walter Web Analyst in Marketing at Stanley Black & Decker, Inc. (Information Technology and Services, 10,001+ employees) Chose Google Analytics 360 (discontinued) Google Analytics and Adobe Analytics are very similar. I wasn't involved in the decision making process at my organization, as we had GA well before I began in my position. However, GA has a suite of other tools that complement Web Analytics that makes it extremely easy to … Incentivized Helpful? Verified User Chose Google Analytics 360 (discontinued) Google Analytics Premium is the more user friendly experience of the two. If you want people in your organization, outside of your analytics/web department to look at and occasionally use the tool, then this would be the ideal choice. However, the amount of times you are going … Helpful? Verified User Chose Google Analytics 360 (discontinued) Nothing used any other application prior to Google Analytics 360 [(formerly Google Analytics Premium).] Incentivized Helpful? Fernanda Ministerio Especialista de Desenvolvimento Industrial in Information Technology at SENAI-DN (Non-profit Organization Management, 10,001+ employees) Chose Google Analytics 360 (discontinued) Features like user segmentation and visualization of user behavior and journey. Custom reporting and creating custom tables with different metrics is what we miss. Big Query, Google Optimize and other features. Incentivized Helpful? Verified User Chose Google Analytics 360 (discontinued) Easier to use. Better data accuracy. Data connections with other google tools. Incentivized Helpful? Rigel Cable Director, Data Analytics in Marketing at Astound Commerce (Internet, 51-200 employees) Chose Google Analytics 360 (discontinued) Google Analytics is much more user friendly and requires less day to day management. Google Analytics should be the platform of choice unless there are complex business reasons to choose Adobe. Incentivized Helpful? Blake Baron Ecommerce & Consumer Products Manager in Sales at Midwest Tungsten Service (Mining & Metals, 11-50 employees) Chose Google Analytics 360 (discontinued) HubSpot spends too much time trying to sell you on other products instead of assisting you with your current product in a consultative manner. Google customer support doesn't consult per se, but they do focus on the current product at hand without constantly trying to upsell … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Analytics

Google Analytics 360 (discontinued)

Comparison of Web Analytics features of Adobe Analytics and Google Analytics 360 (discontinued)
Feature	Adobe Analytics 8.6 12 Ratings	Google Analytics 360 (discontinued) 6.9 1 Ratings
Lead Conversion Tracking	8.312 Ratings	7.01 Ratings
Bounce Rate Measurement	8.212 Ratings	00 Ratings
Device and Browser Reporting	8.712 Ratings	1.01 Ratings
Pageview Tracking	8.912 Ratings	7.01 Ratings
Event Tracking	8.912 Ratings	8.01 Ratings
Reporting in real-time	9.312 Ratings	10.01 Ratings
Referral Source Tracking	8.112 Ratings	10.01 Ratings
Customizable Dashboards	8.112 Ratings	5.01 Ratings

User Ratings
	Adobe Analytics	Google Analytics 360 (discontinued)
Likelihood to Recommend	8.7 (184 ratings)	8.0 (56 ratings)
Likelihood to Renew	9.4 (43 ratings)	10.0 (11 ratings)
Usability	7.0 (35 ratings)	9.0 (5 ratings)
Availability	8.1 (12 ratings)	- (0 ratings)
Performance	8.0 (11 ratings)	10.0 (1 ratings)
Support Rating	3.6 (41 ratings)	10.0 (23 ratings)
In-Person Training	1.1 (5 ratings)	9.0 (1 ratings)
Online Training	7.0 (5 ratings)	7.0 (1 ratings)
Implementation Rating	8.1 (10 ratings)	10.0 (3 ratings)
Contract Terms and Pricing Model	7.3 (6 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Professional Services	7.9 (5 ratings)	- (0 ratings)