Adobe Analytics vs. Aurea Campaign Manager
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
 Aurea Campaign Manager | Score6 out of 10 | N/A | Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product… | N/A |
| Adobe Analytics | Aurea Campaign Manager | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Web Analytics |
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| Email & Online Marketing |
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| Reporting & Analytics |
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| Adobe Analytics | Aurea Campaign Manager | |
|---|---|---|
| Likelihood to Recommend | 8.7 | 8.0 |
| Likelihood to Renew | 9.4 | 8.0 |
| Usability | 7.0 | 8.0 |
| Availability | 8.1 | 9.0 |
| Performance | 8.0 | 6.0 |
| Support Rating | 3.6 | 8.0 |
| In-Person Training | 1.1 | - |
| Online Training | 7.0 | 5.0 |
| Implementation Rating | 8.1 | 6.0 |
| Contract Terms and Pricing Model | 7.3 | - |
| Product Scalability | 10.0 | - |
| Professional Services | 7.9 | - |