TrustRadius: an HG Insights company

Adobe Analytics vs. Mixpanel

Save this comparison

Save this comparison

Adobe Analytics

839 Reviews and Ratings

Mixpanel

227 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score7.4 out of 10
    		N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Mixpanel

    Score8.7 out of 10
    		N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    Adobe AnalyticsMixpanel
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    Adobe AnalyticsMixpanel
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    Adobe AnalyticsMixpanel
    Considered Both Products
    Adobe
    Verified User
    Chose Adobe Analytics
    Google Analytics (inc. 360): Target is less intuitive than Google on a number of fronts: layout, naming conventions, default reporting views, but offers more flexible reporting options without having to swap to tools like BigQuery. In a lot of instances, its faster than Google …
    Incentivized
    Rajat Khatri
    AVP - Business Intelligence at FNP (Retail, 501-1000 employees)
    Chose Adobe Analytics
    More or less all tools are the same however Adobe seems to be bigger brand and being used by business where analytics is being used very seriously
    Incentivized
    Justin Adams
    Sales And Marketing Specialist in Marketing at Rise Broadband (Telecommunications, 501-1000 employees)
    Chose Adobe Analytics
    We decided to implement the Adobe Analytics service in our organization because compared to other alternatives, Adobe Analytics is a very reliable and accurate service. The recommendations we were given about this service allowed us to verify its high functionality, and I …
    Incentivized
    Verified User
    Chose Adobe Analytics
    Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products
    Incentivized
    Mixpanel
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe AnalyticsMixpanel
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Mixpanel
    Feature
    Adobe Analytics
    8.6
    12 Ratings
    Mixpanel
    -
    Ratings
    Lead Conversion Tracking8.312 Ratings00 Ratings
    Bounce Rate Measurement8.212 Ratings00 Ratings
    Device and Browser Reporting8.712 Ratings00 Ratings
    Pageview Tracking8.912 Ratings00 Ratings
    Event Tracking8.912 Ratings00 Ratings
    Reporting in real-time9.312 Ratings00 Ratings
    Referral Source Tracking8.112 Ratings00 Ratings
    Customizable Dashboards8.212 Ratings00 Ratings
    User Ratings
    Adobe AnalyticsMixpanel
    Likelihood to Recommend
    8.7
    (184 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    9.4
    (43 ratings)
    10.0
    (13 ratings)
    Usability
    7.0
    (35 ratings)
    9.0
    (2 ratings)
    Availability
    8.1
    (12 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (11 ratings)
    -
    (0 ratings)
    Support Rating
    3.6
    (41 ratings)
    1.0
    (8 ratings)
    In-Person Training
    1.1
    (5 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (5 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    8.1
    (10 ratings)
    8.9
    (3 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    7.9
    (5 ratings)
    -
    (0 ratings)