Adobe Analytics vs. Parse.ly

Adobe Analytics

839 Reviews and Ratings

Parse.ly

130 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Analytics	Score7.4 out of 10	N/A	Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…	N/A
Parse.ly	Score7.8 out of 10	N/A	Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.	$499 per month

Pricing

Adobe Analytics

Parse.ly

No answers on this topic

No answers on this topic

Pricing Offerings
Adobe Analytics	Parse.ly
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

Required

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Community Pulse
Key User Insights
	Adobe Analytics	Parse.ly
Considered Both Products	Adobe Verified User Chose Adobe Analytics Versus the other two analytics tools used by my organization, Adobe Analytics provides more in-depth and "fine-tunable" analytics. It is used as the official source of data when conducting reports for company data. Adobe Analytics is also the official tool used in my … Incentivized Helpful?	Parse.ly Verified User Chose Parse.ly Adobe Analytics is our organization's "official" data source and provides a much more in-depth feature set and customizable reporting tool. It's much less user-friendly than Parse.ly but can provide more detailed reporting. Google Analytics is used by my organization as a … Incentivized Helpful? Verified User Chose Parse.ly I prefer Pars.ley to both. It is much more user friendly than either Adobe Analytics or Google Analytics, in my personal experience. Incentivized Helpful? Verified User Chose Parse.ly Parse.ly seems to be more user-friendly than Adobe and is on the same user-friendly level as Chartbeat. Chartbeat had features that I would love to see integrated into Parse.ly like an overlay feature that showed where website users were dropping from that page. Chartbeat also … Incentivized Helpful? Phoebe Gavin Editorial Director of Growth in Social Media at Quartz (Publishing, 201-500 employees) Chose Parse.ly Parsely has the best UI, best reports, best real-time data, and the best historical data that I've used. I'd never go back to any of the tools I've used before. Incentivized Helpful? Dan Stubbs VP Analytics in Marketing at A+E Networks (Media Production, 1001-5000 employees) Chose Parse.ly As GA and AA are more general purpose digital analytics tools, they can be configured to do any type of web analytics tracking. However, Parse.ly is custom-made for editorial teams and newsrooms. Parse.ly is far more intuitive and easy to use. It's a fantastic tool for … Incentivized Helpful? Verified User Chose Parse.ly It's not as powerful or reliable as Google Analytics (e.g. it's missing demographic data, and doesn't integrate with Google Search Console or AdWords), but it meets most of the basic requirements that we need. It's a difference user experience in general, and slightly more … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is made for non-data people! Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Analytics

Parse.ly

Comparison of Web Analytics features of Adobe Analytics and Parse.ly
Feature	Adobe Analytics 8.6 12 Ratings	Parse.ly 7.6 7 Ratings
Lead Conversion Tracking	8.312 Ratings	6.23 Ratings
Bounce Rate Measurement	8.212 Ratings	6.85 Ratings
Device and Browser Reporting	8.712 Ratings	8.36 Ratings
Pageview Tracking	8.912 Ratings	8.26 Ratings
Event Tracking	8.912 Ratings	7.85 Ratings
Reporting in real-time	9.312 Ratings	8.46 Ratings
Referral Source Tracking	8.112 Ratings	7.66 Ratings
Customizable Dashboards	8.212 Ratings	7.66 Ratings

User Ratings
	Adobe Analytics	Parse.ly
Likelihood to Recommend	8.7 (184 ratings)	7.8 (82 ratings)
Likelihood to Renew	9.4 (43 ratings)	8.7 (32 ratings)
Usability	7.0 (35 ratings)	7.7 (35 ratings)
Availability	8.1 (12 ratings)	- (0 ratings)
Performance	8.0 (11 ratings)	- (0 ratings)
Support Rating	3.6 (41 ratings)	7.8 (35 ratings)
In-Person Training	1.1 (5 ratings)	- (0 ratings)
Online Training	7.0 (5 ratings)	- (0 ratings)
Implementation Rating	8.1 (10 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.3 (6 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Professional Services	7.9 (5 ratings)	- (0 ratings)