| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Audience Manager | Score9.7 out of 10 | N/A | Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud. | N/A |
 Adobe Target | Score8.9 out of 10 | N/A | Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products. | N/A |
| Adobe Audience Manager | Adobe Target | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Audience Manager | Adobe Target | |
|---|---|---|
| Considered Both Products | No answer on this topic | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Audience Manager | Adobe Target | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Data Collection |
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| Data Classification |
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| Ad Network Integration |
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| DMP Analytics |
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| Testing and Experimentation |
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| Audience Segmentation & Targeting |
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| Results and Analysis |
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| Adobe Audience Manager | Adobe Target | |
|---|---|---|
| Likelihood to Recommend | 8.1 | 8.5 |
| Likelihood to Renew | - | 6.3 |
| Usability | 8.5 | 8.5 |
| Availability | - | 6.1 |
| Performance | - | 8.0 |
| Support Rating | 7.8 | 3.5 |
| In-Person Training | - | 8.1 |
| Online Training | - | 6.1 |
| Implementation Rating | - | 7.2 |