| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Audience Manager | Score9.7 out of 10 | N/A | Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud. | N/A |
 Lotame | Score8.8 out of 10 | N/A | Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners). | N/A |
| Adobe Audience Manager | Lotame | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Adobe Audience Manager | Lotame | |
|---|---|---|
| Considered Both Products | | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Audience Manager | Lotame | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Data Collection |
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| Data Classification |
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| Ad Network Integration |
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| DMP Analytics |
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| Adobe Audience Manager | Lotame | |
|---|---|---|
| Likelihood to Recommend | 8.1 | 8.0 |
| Usability | 8.5 | - |
| Support Rating | 7.8 | 8.0 |