| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Campaign | Score6.9 out of 10 | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A |
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
| Adobe Campaign | Adobe Marketo Engage | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
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| Adobe Campaign | Adobe Marketo Engage | |
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| Considered Both Products | Chose Adobe Campaign Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Campaign Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Adobe Marketo Engage I worked with Adobe Campaign when it was Neolane, up until right after it sold. I still miss the functionality of it but it was extremely complicated to use. That said, there was nothing you couldn't do with it except quickly and easily deploy a campaign. I think that the ease … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage I like how this tool gives our marketing and sales teams the ability to create more coordinated journeys with tools like Sales Connect, which run marketing data right into our CRM and other advanced lead generation, lead scoring and Account management tools. I like the AI driven … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Marketo features and integration are commendable. Below are the features and integration that show why Marketo is a great competitor with other MA and Ops tools. Marketo Features: Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage The ability to combine the strengths of multiple platforms separates Marketo. The soul of the platform is meant to be added on to, where most others try to enclose you in their ecosystems. This is especially powerful due to the ease of data supplementation in the Marketo world, … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage Marketo brings the actions you want to execute into one place easily, on a lead level. While other tools may give you insights into snippets of a lead activity or even anonymized lead activity, the activity history on a lead in marketo is unmatched, when compared to any other … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Eloqua Silverpop Manticore |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Campaign | Adobe Marketo Engage | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Adobe Campaign | Adobe Marketo Engage | |
|---|---|---|
| Likelihood to Recommend | 5.0 | 6.9 |
| Likelihood to Renew | 8.4 | 9.0 |
| Usability | 5.0 | 8.0 |
| Availability | 7.0 | 9.0 |
| Performance | 7.0 | 9.0 |
| Support Rating | 5.0 | 8.6 |
| In-Person Training | 8.0 | 10.0 |
| Online Training | 8.0 | 6.7 |
| Implementation Rating | 8.0 | 10.0 |
| Configurability | - | 6.0 |
| Contract Terms and Pricing Model | 8.1 | 7.9 |
| Ease of integration | - | 1.1 |
| Product Scalability | - | 7.0 |
| Professional Services | - | 9.4 |
| Vendor post-sale | - | 8.2 |
| Vendor pre-sale | - | 8.2 |
