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Adobe Campaign vs. emfluence Marketing Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Campaign

    Score7 out of 10
    N/AAdobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Pricing
    Adobe Campaignemfluence Marketing Platform
    Editions & Modules
    No answers on this topic
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Offerings
    Pricing Offerings
    Adobe Campaignemfluence Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$3,100 one-time fee per installation
    Additional Details—The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
    More Pricing Information
    Features
    Adobe Campaignemfluence Marketing Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Campaign and emfluence Marketing Platform
    Feature
    Adobe Campaign
    -
    Ratings
    emfluence Marketing Platform
    8.4
    6 Ratings
    WYSIWYG email editor00 Ratings9.16 Ratings
    Dynamic content00 Ratings8.66 Ratings
    Ability to test dynamic content00 Ratings8.26 Ratings
    Landing pages00 Ratings8.24 Ratings
    A/B testing00 Ratings8.25 Ratings
    Mobile optimization00 Ratings7.75 Ratings
    Email deliverability reporting00 Ratings9.16 Ratings
    List management00 Ratings8.26 Ratings
    Triggered drip sequences00 Ratings8.24 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Campaign and emfluence Marketing Platform
    Feature
    Adobe Campaign
    -
    Ratings
    emfluence Marketing Platform
    8.1
    5 Ratings
    Lead nurturing automation00 Ratings9.15 Ratings
    Lead scoring and grading00 Ratings7.74 Ratings
    Data quality management00 Ratings8.24 Ratings
    Automated sales alerts and tasks00 Ratings7.33 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Campaign and emfluence Marketing Platform
    Feature
    Adobe Campaign
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    Calendaring00 Ratings8.23 Ratings
    Event/webinar marketing00 Ratings8.63 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Campaign and emfluence Marketing Platform
    Feature
    Adobe Campaign
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    Social sharing and campaigns00 Ratings8.23 Ratings
    Social profile integration00 Ratings8.63 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Campaign and emfluence Marketing Platform
    Feature
    Adobe Campaign
    -
    Ratings
    emfluence Marketing Platform
    6.7
    6 Ratings
    Dashboards00 Ratings9.16 Ratings
    Standard reports00 Ratings7.26 Ratings
    Custom reports00 Ratings3.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Campaign and emfluence Marketing Platform
    Feature
    Adobe Campaign
    -
    Ratings
    emfluence Marketing Platform
    8.2
    5 Ratings
    API00 Ratings8.63 Ratings
    Role-based workflow & approvals00 Ratings8.63 Ratings
    Customizability00 Ratings8.25 Ratings
    Integration with Salesforce.com00 Ratings7.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings
    User Ratings
    Adobe Campaignemfluence Marketing Platform
    Likelihood to Recommend
    5.0
    (98 ratings)
    9.1
    (6 ratings)
    Likelihood to Renew
    8.4
    (5 ratings)
    -
    (0 ratings)
    Usability
    5.0
    (42 ratings)
    -
    (0 ratings)
    Availability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (41 ratings)
    -
    (0 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.1
    (2 ratings)
    -
    (0 ratings)