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Adobe Campaign vs. HCL Unica

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Campaign

    Score6.9 out of 10
    N/AAdobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A

    HCL Unica

    Score7.9 out of 10
    N/AHCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.N/A
    Pricing
    Adobe CampaignHCL Unica
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe CampaignHCL Unica
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe CampaignHCL Unica
    Considered Both Products
    Adobe
    Chose Adobe Campaign
    This tool was very powerful and seemed very easy to use for our direct mail capabilities, but wasn't adapted to email. However, as the market grew to involve more personalized expectations we needed to integrate other tools to handle email capabilities and it no longer seemed …
    Incentivized
    HCLSoftware
    Chose HCL Unica
    Adobe is a tough competitor, and it's fair to say that you can get the same quality of service from Adobe. Speaking as an Adobe fanboy, it's easy to say that I'm biased – however, from a price standpoint, IBM is cheaper, and you get the same results. I will say that IBM doesn't …
    Incentivized
    Chose HCL Unica
    Against all the other applications, IBM EMM stands head and shoulders above the others, in terms of sophistication & diverse capabilities - with Neolane being the closest.
    Chose HCL Unica

    It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be …

    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    Adobe CampaignHCL Unica
    Likelihood to Recommend
    5.0
    (98 ratings)
    9.0
    (15 ratings)
    Likelihood to Renew
    8.4
    (5 ratings)
    8.7
    (11 ratings)
    Usability
    5.0
    (42 ratings)
    8.0
    (1 ratings)
    Availability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (41 ratings)
    3.0
    (1 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    7.2
    (2 ratings)
    Contract Terms and Pricing Model
    8.1
    (2 ratings)
    -
    (0 ratings)