Adobe Campaign vs. Intuit Mailchimp

Adobe Campaign

386 Reviews and Ratings

Intuit Mailchimp

2,663 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Campaign	Score7 out of 10	N/A	Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.	N/A
Intuit Mailchimp	Score8.1 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month

Pricing

Adobe Campaign

Intuit Mailchimp

No answers on this topic

Free: $0
Essentials: starts at $13
per month
Standard: starts at $20
per month
Premium: starts at $350
per month

Pricing Offerings
Adobe Campaign	Intuit Mailchimp
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	Yes

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Adobe Campaign	Intuit Mailchimp
Considered Both Products	Adobe Verified User Chose Adobe Campaign The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my … Incentivized Helpful? Verified User Chose Adobe Campaign Adobe Campaign has a lot more features as compared to Mailchimp. While Mailchimp allows you to send a lot of communication to a lot of recipients, Adobe Campaign lets you set variables in the workflow, and send email at different times with a lot more customization. Adobe … Incentivized Helpful? Verified User Chose Adobe Campaign We've also used Mailchimp for email marketing. It's simple and easy to use for only email sending but as your business grows and your marketing needs and goals grow then you'll want to move to a full suite like Adobe Campaigns. It's reporting alone is worth the change. Being … Incentivized Helpful? Verified User Chose Adobe Campaign Both Mailchimp and this work really well, but I think in this comparison, for versatility and expandability, Adobe Campaign just tips the win. If you're looking for something relatively simple, Mailchimp might be the way to go, but with fewer features being available for free, … Incentivized Helpful? Verified User Chose Adobe Campaign We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful … Incentivized Helpful? Imranul Mazumder Adobe Campaign Developer in Information Technology at SAI Global (Information Technology and Services, 1001-5000 employees) Chose Adobe Campaign Adobe Campaign is much more powerful than Mailchimp in all aspects. Incentivized Helpful? Verified User Chose Adobe Campaign Adobe Campaign is a little more robust than Mailchimp and it seems to have a little more capacity. Incentivized Helpful? Verified User Chose Adobe Campaign MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is … Incentivized Helpful? Verified User Chose Adobe Campaign One of the major resons was already having AEM and creating a highly cohesive tech stack. Adobe Campaign fit the criteria. Incentivized Helpful? Bruno Soares Help Desk Technician in Information Technology at Central IT (Information Technology & Services, 1001-5000 employees) Chose Adobe Campaign All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader … Incentivized Helpful? Verified User Chose Adobe Campaign Easy to install Free trails Lesser cost as compared to others Incentivized Helpful? Gary Poppe Data Analyst in Information Technology at Twin Valley (Telecommunications, 11-50 employees) Chose Adobe Campaign The main reason why we decided to acquire this service for our organization, is that it offers more functions than other platforms, is very easy to use and provides excellent performance to all marketing teams that implement it. Even though there are currently many services … Incentivized Helpful? Eduin Zuloaga IT Architecture Manager in Information Technology at Edenred México (Computer Software, 501-1000 employees) Chose Adobe Campaign After several reviews, we decided to buy Adobe Campaign for its price and ease of integration with our salesforce CRM. Incentivized Helpful? Verified User Chose Adobe Campaign Adobe Campaign is a much more robust and feature-rich option for greater engagement. Incentivized Helpful? Verified User Chose Adobe Campaign Adobe Campaign lets you customize the tool to your needs. These other platforms only provide the basics. Adobe gives you the power to integrate how you want to. Incentivized Helpful? Verified User Chose Adobe Campaign Adobe Campaign offers unmatched customization but is definitely the least intuitive and user-friendly marketing automation tool I have ever used. We selected Adobe Campaign because we use other Adobe Marketing Cloud Products (Analytics and Target) but the integration with those … Incentivized Helpful? Verified User Chose Adobe Campaign Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master … Incentivized Helpful? Verified User Chose Adobe Campaign ACS is an Organizational tool, not a stand-alone email system. Having a single point for email addresses across ministries and being able to offer a tool with very high deliver-ability make ACS a very attractive tool to other ministries. Incentivized Helpful?	Intuit Paul Constantopolous System Designer in Corporate at BNTS (Food & Beverages, 501-1000 employees) Chose Intuit Mailchimp Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and … Incentivized Helpful? Holli Drewry Owner in Marketing at HDesigns (Higher Education, 5001-10,000 employees) Chose Intuit Mailchimp Mailchimp offers a free option so you can try before you buy and has an easy-to-use interface with options to customize your lists at a granular level. With the instance of Adobe Campaign I have used, the system is so locked down I can't customize and test like I was used to in … Incentivized Helpful? Verified User Chose Intuit Mailchimp We had been using Constant Contact before moving to Mailchimp for several years. I decided to switch to Mailchimp after evaluating a number of features that at that time Constant Contact did not have. These included: WYSIWYG editor Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Campaign

Intuit Mailchimp

Comparison of Email & Online Marketing features of Adobe Campaign and Intuit Mailchimp
Feature	Adobe Campaign - Ratings	Intuit Mailchimp 7.8 488 Ratings
WYSIWYG email editor	00 Ratings	8.2453 Ratings
Dynamic content	00 Ratings	6.9436 Ratings
Ability to test dynamic content	00 Ratings	7.2417 Ratings
Landing pages	00 Ratings	7.7337 Ratings
A/B testing	00 Ratings	7.4368 Ratings
Mobile optimization	00 Ratings	8.7447 Ratings
Email deliverability reporting	00 Ratings	8.3475 Ratings
List management	00 Ratings	7.5475 Ratings
Triggered drip sequences	00 Ratings	7.8328 Ratings

Comparison of Lead Management features of Adobe Campaign and Intuit Mailchimp
Feature	Adobe Campaign - Ratings	Intuit Mailchimp 8.1 10 Ratings
Lead nurturing automation	00 Ratings	6.69 Ratings
Lead scoring and grading	00 Ratings	10.01 Ratings
Data quality management	00 Ratings	5.99 Ratings
Automated sales alerts and tasks	00 Ratings	10.01 Ratings

Comparison of Campaign Management features of Adobe Campaign and Intuit Mailchimp
Feature	Adobe Campaign - Ratings	Intuit Mailchimp 7.2 60 Ratings
Calendaring	00 Ratings	7.448 Ratings
Event/webinar marketing	00 Ratings	6.945 Ratings

Comparison of Social Media Marketing features of Adobe Campaign and Intuit Mailchimp
Feature	Adobe Campaign - Ratings	Intuit Mailchimp 7.0 56 Ratings
Social sharing and campaigns	00 Ratings	6.250 Ratings
Social profile integration	00 Ratings	7.847 Ratings

Comparison of Reporting & Analytics features of Adobe Campaign and Intuit Mailchimp
Feature	Adobe Campaign - Ratings	Intuit Mailchimp 7.2 473 Ratings
Dashboards	00 Ratings	7.6136 Ratings
Standard reports	00 Ratings	7.7471 Ratings
Custom reports	00 Ratings	6.261 Ratings

Comparison of Platform & Infrastructure features of Adobe Campaign and Intuit Mailchimp
Feature	Adobe Campaign - Ratings	Intuit Mailchimp 6.5 57 Ratings
API	00 Ratings	6.945 Ratings
Role-based workflow & approvals	00 Ratings	6.016 Ratings
Customizability	00 Ratings	5.62 Ratings
Integration with Salesforce.com	00 Ratings	6.028 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	4.925 Ratings
Integration with SugarCRM	00 Ratings	8.12 Ratings
Third-party software integrations	00 Ratings	7.752 Ratings

User Ratings
	Adobe Campaign	Intuit Mailchimp
Likelihood to Recommend	5.0 (98 ratings)	7.9 (511 ratings)
Likelihood to Renew	8.4 (5 ratings)	8.4 (51 ratings)
Usability	5.0 (42 ratings)	8.7 (380 ratings)
Availability	7.0 (1 ratings)	9.5 (6 ratings)
Performance	7.0 (1 ratings)	8.9 (7 ratings)
Support Rating	5.0 (41 ratings)	8.3 (18 ratings)
In-Person Training	8.0 (1 ratings)	- (0 ratings)
Online Training	8.0 (1 ratings)	- (0 ratings)
Implementation Rating	8.0 (1 ratings)	7.4 (22 ratings)
Configurability	- (0 ratings)	10.0 (2 ratings)
Contract Terms and Pricing Model	8.1 (2 ratings)	- (0 ratings)
Ease of integration	- (0 ratings)	8.0 (4 ratings)
Product Scalability	- (0 ratings)	9.5 (6 ratings)
Vendor post-sale	- (0 ratings)	10.0 (2 ratings)
Vendor pre-sale	- (0 ratings)	10.0 (2 ratings)