Adobe Customer Journey Analytics B2B Edition vs. Quantum Metric

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
Quantum Metric
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience. The solution ultimately aims to help teams agree on priorities, build products customers love, and innovate with speed and confidence.N/A
Pricing
Adobe Customer Journey Analytics B2B EditionQuantum Metric
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionQuantum Metric
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe for pricing information.
More Pricing Information
Community Pulse
Adobe Customer Journey Analytics B2B EditionQuantum Metric
Features
Adobe Customer Journey Analytics B2B EditionQuantum Metric
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Customer Journey Analytics B2B Edition
-
Ratings
Quantum Metric
8.7
Ratings
8% above category average
Responsive Design for Web Access00 Ratings8.40 Ratings
Mobile Application00 Ratings8.60 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.00 Ratings
Mobile App Analytics00 Ratings8.60 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Customer Journey Analytics B2B Edition
-
Ratings
Quantum Metric
9.1
Ratings
3% below category average
Heatmap tool00 Ratings9.30 Ratings
Click analytics00 Ratings9.20 Ratings
Scroll maps00 Ratings9.00 Ratings
Session Recording and Replay00 Ratings8.80 Ratings
User Segmentation00 Ratings9.00 Ratings
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User Ratings
Adobe Customer Journey Analytics B2B EditionQuantum Metric
Likelihood to Recommend
-
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(0 ratings)
Usability
-
(0 ratings)
7.7
(0 ratings)
Support Rating
-
(0 ratings)
8.7
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Adobe Customer Journey Analytics B2B EditionQuantum Metric
Likelihood to Recommend
No answers on this topic
If you're looking to go beyond session replay and have a tool with intelligence to show you specific issues, and prioritize those, I think this is a good tool. Retailers that have had ups and downs, and are maybe seeing an increase in their online traffic/sales, who want a better view of how to improve the customer experience. You need a fairly mature digital analytics environment for this to make sense. If you have a more basic analytics environment, or you don't have the people/skills to use all the information QM can provide, it's probably not a good fit.
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Pros
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  • Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
  • Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
  • Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.
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Cons
No answers on this topic
  • Quantum could share some use cases implemented by similar industries in accordance with the key problems as inputs.
  • We should be able to see some of the most common solutions that could be integrated within our product based on the step of the user journey I am at.
  • Expanding capabilities to integrate with high-level tools integrated.
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Likelihood to Renew
No answers on this topic
Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use
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Usability
No answers on this topic
For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.
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Support Rating
No answers on this topic
I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.
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Alternatives Considered
No answers on this topic
Quantum Metric has unmatched support and is easy to use. The simple data visualization gave us an excellent analysis on specific pages and was a game changer. In other words, other tools may offer the same, but that's all. An easy-to-understand breakdown of how customers spent their time is provided. It makes it easier to empathize with others and understand their behaviors. Quantum Metric offers the whole package, unlike other tools.
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Return on Investment
No answers on this topic
  • The service is not cheap, so don't commit unless you're going to use it.
  • Really improved our tech support process by allowing us to identify problems much sooner.
  • Helped identify potential frustrations, which could be eliminated to reduce friction at checkout.
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ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.

Quantum Metric Screenshots

Screenshot of Industry specific Atlas guides helps improve sections of the user experience on a site or app.Screenshot of Quantum Metric Sales Funnel - Shows data in context with respect to previous weeks.Screenshot of Integrates NPS to quantify customer feedbackScreenshot of Performance timings can be calculated