Adobe Dynamic Tag Management (discontinued) vs. Adobe Experience Platform Launch
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Adobe Dynamic Tag Management (discontinued) | Score10 out of 10 | N/A | Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform. | N/A |
 Adobe Experience Platform Launch | Score5.1 out of 10 | N/A | Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow… | N/A |
| Adobe Dynamic Tag Management (discontinued) | Adobe Experience Platform Launch | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Adobe Dynamic Tag Management (discontinued) | Adobe Experience Platform Launch | ||||||||||||||||||||||||||||
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| Security |
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| Tag Management |
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| Data Management & Integrity |
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| Adobe Dynamic Tag Management (discontinued) | Adobe Experience Platform Launch | |
|---|---|---|
| Likelihood to Recommend | 10.0 | 8.6 |
| Likelihood to Renew | 10.0 | - |
| Usability | 5.0 | 8.3 |
| Support Rating | 10.0 | 7.0 |
| Implementation Rating | 10.0 | - |