Adobe Dynamic Tag Management (discontinued) vs. Qubit OpenTag

Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.

Incentivized

If needed to deploy pixels in no time, fast - this is an ideal candidate. Less if you need special targeting rules as these are a bit behind - compares with Google Tag Manager.

Incentivized

• Manage web analytics tags!

• Data analysis
• Configurable Alerts and Notifications
• Quick & easy tagging process

Incentivized

• Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
• Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.

Incentivized

• Reporting part is lacking
• Copy pixels between containers no longer exists

Incentivized

As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

Qubit has supported us with our business goals and continues to do so.

It is easy to use at a basic level, however without JavaScript resource you will struggle.

Easy to set up and integrate with other tools, boosts efficiencies within the team, provides great insights, custom dashboards, and notifications.

Incentivized

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

Friendly and knowledgeable customer support team.

Incentivized

It was quite seamless with the outstanding support from our Adobe account manager.

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.

Incentivized

Easier to set up & integrate with other tools, cost-efficient, great KPI dashboard interface, custom alerts, and notifications.

Incentivized

• Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
• From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.

Incentivized

• One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
• Managing all of our tags in one place has removed a lot of potential complications.

Incentivized