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Qubit OpenTag

Score8.7 out of 10

18 Reviews and Ratings

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What is Qubit OpenTag?

Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.

Categories & Use Cases

Media

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Key Features

Learn about the best (and worst!) features Qubit OpenTag has to offer, as determined by TrustRadius' reviewers.
Based on 18 ratings of Qubit OpenTag's features
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Top Performing Features

  • Role-based user permissions

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 6.2

  • Rules-driven tag execution

    The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

    Category average: 6.4

  • Tag performance monitoring

    The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

    Category average: 7.9

Areas for Improvement

  • Mobile app tagging

    The software can manage tags for mobile apps as well as websites.

    Category average: 7.9

  • Page load times

    The tag management software has helped improve page load speeds.

    Category average: 7

  • Tag variable mapping

    The software allows users to manipulate data and map it to known variables in the tag without custom development.

    Category average: 7.4

Reviews

What users are saying about Qubit OpenTag.
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Easy to use and very efficient!

Incentivized
Verified User
Program Manager in Corporate (51-200 employees employees)

Use Cases and Deployment Scope

QUBIT is a great tool that helps us stay agile and monitor the health of the revenue engine across marketing, sales, and customer, along with providing great data analytics and insights.

Pros

  • Data analysis
  • Configurable Alerts and Notifications
  • Quick & easy tagging process

Cons

  • More custom export
  • Training and how-to tutorials

Return on Investment

  • Marketing operations alignment.
  • Enhanced revenue and other major KPIs.
  • Team's Efficiencies.

Alternatives Considered

ClickFunnels, Adobe Advertising Cloud (formerly Adobe Media Optimizer) and Funnel IQ

Other Software Used

IBM Data and Analytics Consulting Services, Domo, Google Tag Manager

Usability

My experience with Qubit

Incentivized
Dan Ben-Zikry
Vice President of E-Commerce in Marketing at Travel Holdings, Inc (501-1000 employees employees)

Pros

  • Deploy/disable pixels to production on demand
  • Be able to control pixel position and firing criteria
  • Use a directory of third party vendors which makes it even faster

Cons

  • Reporting part is lacking
  • Copy pixels between containers no longer exists

Alternatives Considered

Google Tag Manager

Other Software Used

Zoom, Google Analytics

Qubit improves ROI of digital marketing initiatives

Kat Winn
Direct Channel Marketing Manager in Marketing at River Island (501-1000 employees employees)

Pros

  • Simple process for integrating Opentag onsite, fully managed service for ease of tag implementation (options are available if no technical expertise within your company)

Cons

  • Extension of marketing analytics capability for offsite marketing activity

Return on Investment

  • Increased speed of tag implementation (previously took a minimum of 2 weeks - can now be implemented instantly), freeing up tech time to work on other projects
  • Enables implementation of rules around tag firing to improve ROI e.g. affiliates tags only fire if certain criteria are met as opposed to all the time

Near-perfect tag management for a large eCommerce organisation

Incentivized
Verified User
Engineer in Information Technology (1001-5000 employees employees)

Pros

  • Easily enable or disable tags.
  • Great on-page script editing with Sublime Text style text editor.
  • Very useful filtering and dependency management.

Cons

  • Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.

Return on Investment

  • One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
  • Managing all of our tags in one place has removed a lot of potential complications.

Other Software Used

Asana, JIRA Software, Trello, Bazaarvoice Conversations, Oracle ATG Web Commerce, Adobe Photoshop, Akamai, AppDynamics, Google Analytics Premium, lynda.com

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