Adobe Marketing Cloud

Adobe Marketing Cloud

138 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketing Cloud	Score9.4 out of 10	N/A	Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…	N/A

Pricing

Adobe Marketing Cloud

No answers on this topic

Pricing Offerings
Adobe Marketing Cloud
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Adobe Marketing Cloud
Considered Both Products	Adobe Daniel McHugh Director of Marketing in Marketing at National Institute for Trial Advocacy (Legal Services, 11-50 employees) Chose Adobe Marketing Cloud I would say it is the leader in the industry and was easily the number one choice in two of the three places I have implemented a marketing automation platform. Hubspot is its closest competitor and ended up being the better choice for a membership association but the Adobe … Incentivized Helpful? Jack Eizenhafer Marketing Specialist in Marketing at SAE International (Education Management, 1001-5000 employees) Chose Adobe Marketing Cloud We have also used CMS. That software is very outdated and is causing a constant headache for my company, Marketo and Adobe Marketing Cloud are far easier to use and have more options Incentivized Helpful? Verified User Chose Adobe Marketing Cloud Marketo, HubSpot, Act-On, Salesforce Marketing Cloud are a few of the competitors. However, we decided to implement Adobe Marketing Cloud because of its end to end capabilities to better manage content, campaigns and understand user engagement with analytics by sharing the same … Incentivized Helpful? Verified User Chose Adobe Marketing Cloud In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems. Incentivized Helpful? Jorden Beatty Digital Marketing Director in Marketing at LGD Communications (Marketing and Advertising, 11-50 employees) Chose Adobe Marketing Cloud Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of … Incentivized Helpful? Verified User Chose Adobe Marketing Cloud Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the … Incentivized Helpful? Verified User Chose Adobe Marketing Cloud As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the … Incentivized Helpful? Richard Longo Director of Marketing in Marketing at Flycast Partners (Information Technology and Services, 51-200 employees) Chose Adobe Marketing Cloud We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have … Incentivized Helpful? Verified User Chose Adobe Marketing Cloud Adobe Marketing Cloud is really the best program out there, I'm not sure how it stacks up against most other analytical clients, because I either don't use them as often, or my clients specifically request Adobe Marketing Cloud. Adobe Marketing Cloud (AMC) is basically the … Incentivized Helpful? Gitai Ben-Ammi Marketing, Web Analytics, and Testing Lead in Marketing at Avalara (Computer Software, 501-1000 employees) Chose Adobe Marketing Cloud If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of … Incentivized Helpful? Rodrigo Domingues Integrated Marketing Consultant in Marketing at UNICEF (Marketing and Advertising, 501-1000 employees) Chose Adobe Marketing Cloud Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems. However, if you want to understand how segments behave in an aggregate level, understand the sources … Incentivized Helpful? Fábio Gomide Nolasco UX and Front End Developer in Information Technology at Industrial Distribution Group (Wholesale, 1001-5000 employees) Chose Adobe Marketing Cloud Before Adobe Search & Promote, we used, if I am not mistaken, a system called Easyask. But whatever it was, we needed to host it ourselves and give the proper maintenance. It consumed a lot of our time, which we now save by using Adobe. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

User Ratings
	Adobe Marketing Cloud
Likelihood to Recommend	8.0 (14 ratings)
Likelihood to Renew	6.5 (2 ratings)