Adobe Marketing Cloud vs. Adobe Workfront

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.

Incentivized

Workfront enables us to manage all our projects effectively while providing a comprehensive overview of team resources. The Resource Planner helps the team identify their capacity to determine whether they are over- or under-allocated. This information is crucial for project planning and ensuring team members do not experience burnout.

Incentivized

• Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
• Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
• It also provides strong capabilities to get an insight with Analytics to better understand the user journey.

Incentivized

• Routing. Workfront's capabilities to route tasks to multiple people far exceeds the capabilities of SharePoint in terms of back-end configuration required and ability to track task status.
• Form Creation. Workfront forms have a better UX than SharePoint as well as the ability to customize forms based on certain responses.
• Project Management Tracking & Reporting. The ability to track task and project statuses and send reminders/alerts when parameters are set are very helpful. Additionally, the reporting capabilities are very helpful when tracking multiple projects across multiple functions to deliver to leadership.

Incentivized

• Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
• The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
• Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.

Incentivized

• Notifications (sometimes I am emailed when I am tagged, other times I am not)
• Certain file formats do not render correctly in Workfront Proof (eg, .XLS files)
• It can be difficult to manage projects if you have not been assigned the correct permissions.

Incentivized

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

Incentivized

All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.

For my needs, it's easy to jump in and out of, make changes and update projects, and check in with my employers. I haven't used to it create my own projects, they're created by my employer as we go, I suspect it's not hard to use in that way, but I don't have first-hand knowledge.

Incentivized

Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid

Incentivized

Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.

Incentivized

I haven't directly interacted with the Workfront support team, but my sense, from speaking to the person in our organization who's job this is, is that they are generally very responsive to support requests, and very supportive an pro active in making sure that those requests are taken care of in a timely manner.

Incentivized

It was from my boss, not a rep from AtTask.

The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.

We have implemented and integrated Workfront into three departments (R&D, Marketing, and IT). All have experience overall performance gains in productivity. R&D has developed a record number of new products, while streamlining and reducing workloads. Complex projects are now easily managed and delivered. Marketing has expanded the management of media and collateral, implemented more campaigns and increase brand value. IT projects are all now visible and managed. Helpdesk is being converted to the system allowing for better visibility and management of day to day requests from our growing company

Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.

Incentivized

While I consider Jira to have a somewhat different targeted use case from Adobe Workfront, they definitely overlap in some of their capabilities. As mentioned earlier, I find that Adobe Workfront is better at tracking progress and managing resources for larger projects that cross a number disparate teams or stakeholders. Meanwhile, Jira is better for tracking individual projects within a single team or smaller tasks, something that can be a bit harder to do at scale in Adobe Workfront.

Incentivized

We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!

• Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
• We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
• We decreased the time it took for a lead to make it to the sales team to a matter of seconds.

Incentivized

• Positive - we get more work done in a timely fashion because all team members are using Workfront.
• Negative - projects can get held up quickly due to user error (e.g., someone not using Workfront or checking notifications)
• Positive - we have a good gauge of where personally we are with projects, and how are team members are spending their time.

Incentivized