TrustRadius: an HG Insights company

Adobe Marketing Cloud vs. SAP Emarsys

Save this comparison

Save this comparison

Adobe Marketing Cloud

138 Reviews and Ratings

SAP Emarsys

45 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Marketing Cloud

    Score9.4 out of 10
    		N/AAdobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…N/A

    SAP Emarsys

    Score4.8 out of 10
    		N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
    Pricing
    Adobe Marketing CloudSAP Emarsys
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Marketing CloudSAP Emarsys
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Features
    Adobe Marketing CloudSAP Emarsys
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Marketing Cloud and SAP Emarsys
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    SAP Emarsys
    6.5
    8 Ratings
    WYSIWYG email editor00 Ratings7.36 Ratings
    Dynamic content00 Ratings8.06 Ratings
    Ability to test dynamic content00 Ratings4.07 Ratings
    Landing pages00 Ratings8.03 Ratings
    A/B testing00 Ratings7.07 Ratings
    Mobile optimization00 Ratings6.07 Ratings
    Email deliverability reporting00 Ratings6.38 Ratings
    List management00 Ratings4.38 Ratings
    Triggered drip sequences00 Ratings7.75 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Marketing Cloud and SAP Emarsys
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    SAP Emarsys
    6.5
    5 Ratings
    Lead nurturing automation00 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings7.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Marketing Cloud and SAP Emarsys
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    SAP Emarsys
    6.9
    8 Ratings
    Dashboards00 Ratings7.78 Ratings
    Standard reports00 Ratings7.08 Ratings
    Custom reports00 Ratings6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Marketing Cloud and SAP Emarsys
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    SAP Emarsys
    7.0
    7 Ratings
    API00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings6.04 Ratings
    Customizability00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
    User Ratings
    Adobe Marketing CloudSAP Emarsys
    Likelihood to Recommend
    8.0
    (14 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    6.5
    (2 ratings)
    9.9
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)