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Adobe Marketing Cloud vs. Google Analytics 360 (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Marketing Cloud

    Score9.4 out of 10
    N/AAdobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…N/A

    Google Analytics 360 (discontinued)

    Score8.9 out of 10
    N/AGoogle Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Adobe Marketing CloudGoogle Analytics 360 (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Adobe Marketing CloudGoogle Analytics 360 (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Marketing CloudGoogle Analytics 360 (discontinued)
    Considered Both Products
    Adobe
    Chose Adobe Marketing Cloud
    In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
    Incentivized
    Chose Adobe Marketing Cloud
    As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the …
    Incentivized
    Discontinued Products
    Chose Google Analytics 360 (discontinued)
    There are several enterprise web analytics solutions - Adobe Marketing Cloud, IBM Enterprise Marketing and WebTrends and Google Analytics Premium. Google Analytics Premium is much easier to use and master than other solutions.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Marketing CloudGoogle Analytics 360 (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Adobe Marketing Cloud and Google Analytics 360 (discontinued)
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    Google Analytics 360 (discontinued)
    6.9
    1 Ratings
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    User Ratings
    Adobe Marketing CloudGoogle Analytics 360 (discontinued)
    Likelihood to Recommend
    8.0
    (14 ratings)
    8.0
    (56 ratings)
    Likelihood to Renew
    6.5
    (2 ratings)
    10.0
    (11 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (5 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (3 ratings)