Adobe Marketo Engage vs. Constant Contact

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A
Constant Contact	Score7.7 out of 10	N/A	Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.	$12 per month

The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.

Community Pulse
Key User Insights
	Adobe Marketo Engage	Constant Contact
Considered Both Products	Adobe Brittney Collier Marketing & Communications Specialist in Marketing at ASTM International (Financial Services, 201-500 employees) Chose Adobe Marketo Engage Marketo, in my opinion, is better than the others when working for a B2B or tech company. I felt like it gave us more control over how we distributed messaging to our customers and prospects that helped them easily understand complex tech and software products. Alternatives … Incentivized Helpful? Verified User Chose Adobe Marketo Engage Most other products are just email send tools and do not offer comprehensive marketing automation or email orchestration. Sendgrid is highly customizable, but requires developers to create integration. MailChimp and Constant Contact are very easy to use, but have limited … Incentivized Helpful? Karen Sesona Sr. Manager of Marketing Automation in Marketing at Tyler Technologies (Computer Software, 1001-5000 employees) Chose Adobe Marketo Engage Marketo is a great tool for any campaign involving automation. I've used many different marketing automation (Eloqua, etc...) and email tools (Constant Contact, Campaigner, MailChimp, etc...) and I felt that learning Marketo was pretty painless in comparison to many other … Incentivized Helpful? Robyn Hatfield Director of Marketing Operations in Marketing at Watermark Insights (Computer Software, 501-1000 employees) Chose Adobe Marketo Engage Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create. Incentivized Helpful? Liz Singh Director of Marketing in Marketing at Agency Brokerage Consultants Inc. (Financial Services, 11-50 employees) Chose Adobe Marketo Engage Sharpspring has a lot of problems that Marketo does not. We are still learning Marketo and optimizing our strategy around the enhanced capabilities. Incentivized Helpful? Audrey L Marketing Manager in Marketing at ADLINK Technology (Computer Hardware, 501-1000 employees) Chose Adobe Marketo Engage Marketo Engage is definitely the most powerful marketing automation tool I've used. Its robust features and integration with other common CRM tools makes it the leader for email marketing software. Incentivized Helpful? Verified User Chose Adobe Marketo Engage Adobe Marketo Engage is way more efficient and time-saving. I used to have to create every single email we sent. Now I can automate almost all of them and just fill in the tokens. Incentivized Helpful? Paige Brooks Briggs Marketing Operations Specialist in Marketing at RTI (Electrical & Electronic Manufacturing, 11-50 employees) Chose Adobe Marketo Engage Marketo is robust and effective - it can be daunting to learn but once you learn something you get ahold of things in the system quickly over time. Marketo has a cleaner interface, it is nice to be able to have everything rolled into one spot and not have to figure out how to … Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo is much more complex than these others. That's a double-edge sword because there seem to be a lot more intricate campaigns and workflows that can be developed, but it is not turnkey at all. So working with an expert to get set up with Marketo will likely be necessary to … Incentivized Helpful? Dylan Caraker Digital Marketing Manager in Marketing at Passageways (Computer Software, 51-200 employees) Chose Adobe Marketo Engage Marketo was already in place when I started here. Incentivized Helpful? Mike Koolwijk Marketing Automation / SEO Specialist in Marketing at Klantenfabriek.nl (Marketing & Advertising, 1-10 employees) Chose Adobe Marketo Engage I did not select Marketo; it's an optional suggestion we make to the customer based on their needs. If I have to say overall: Marketo is behind most of the other tools out there: Price, looks, and outdated functions. For most clients, we suggest other tools. BUT if you want a … Incentivized Helpful? Katie Schauer Digital Marketing Specialist in Marketing at InSource Solutions (Information Technology and Services, 51-200 employees) Chose Adobe Marketo Engage Marketo is more powerful and gives you better tools and analytics. Marketo is a long set up compared to the others, but we made the investment to create a better experience for us and our clients. Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo is best for enterprise companies that want to create complex campaigns and robust communications, with analytics tracking, etc., while other options are less robust. Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo looked easier to use and their functionality was way better at the time. Incentivized Helpful? José Rafael Parr Marketing Operations Manager in Marketing at Snowflake Computing (Computer Software, 1001-5000 employees) Chose Adobe Marketo Engage I've used smaller alternatives, like Constant Contact and Act-On, and evaluated larger competitors like Pardot. Marketo worked both at my current and former company because it was always malleable enough to meet every requirement, and because the ecosystem was strong enough … Incentivized Helpful? Anna (Wegener) Blanchet Marketing Program Manager in Marketing at FieldAware (Computer Software, 51-200 employees) Chose Adobe Marketo Engage Unlike the alternatives listed above, Marketo is more than just an email marketing provider. It's lead management feature allows you to create audience lists using filters instead of bulk imports and score the engagement level of each contact with Lead Scoring. Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo is easy to learn and easy to use. It has a lot of integrations with other platforms like GoToWebinar, Facebook Ads, and LinkedIn Ads. You can set up complex nurtures for cross marketing. Lead scoring is intuitive. Email reports are basic and easy to read. Making website … Incentivized Helpful? Carley Donovan Marketo System Administrator in Information Technology at Alvarez & Marsal (Management Consulting, 1001-5000 employees) Chose Adobe Marketo Engage This depends on how large your firm is and how complex your needs are. Medium and large firms with the ability to dedicate time and resources to a marketing automation system will see a myriad of benefits from using a robust tool such as Marketo. Smaller firms without the … Incentivized Helpful? Verified User Chose Adobe Marketo Engage We have only used Marketo for automation, after previously using constant contact which was to email our clients, and prospect. Marketo is automated and holds our database, where Constant Contact did not. Incentivized Helpful? Laura Kimball Digital Campaign Manager in Marketing at DPC&S (dpconsulting.com) (Marketing and Advertising, 51-200 employees) Chose Adobe Marketo Engage Personally I've used Hubspot, Constant Contact, Infusionsoft and MailChimp. Each one had good and poor features. Hubspot was probably most equivalent to Marketo in its lead management and email tools. As mentioned earlier I like how MailChimp allows users to do a final check of … Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo is the superior option for my use. Incentivized Helpful? Verified User Chose Adobe Marketo Engage Much less intuitive to use. In this day and age, email marketing needn't be a full time job, and Marketo is a time drain. Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo is much more intense and not easy to learn. Incentivized Helpful? Noah Wong Digital Marketing Manager in Marketing at BIOTRONIK (Medical Devices, 5001-10,000 employees) Chose Adobe Marketo Engage We needed a full marketing automation platform and not just an emails service provider. We needed to create campaigns and landing pages. Incentivized Helpful? Matt Nuding Marketing Manager in Marketing at Quench USA, Inc. (Renewables & Environment, 201-500 employees) Chose Adobe Marketo Engage Marketo far exceeded Act-On's capabilities and is much easier to use. Pardot is comparable to Marketo, but ultimately my prior experience and satisfaction with Marketo led me to choose Marketo. Incentivized Helpful?	Constant Contact Verified User Chose Constant Contact it is the youngest sibling compared to the much more competent and capable older brother that is Marketo Engage. The reports, database management, and complete control of email designs, and interaction of recipients does not compare. Constant Contact is a great entry-level … Incentivized Helpful? Nathan Richardson SEO Specialist in Marketing at BambooHR (Computer Software, 201-500 employees) Chose Constant Contact Quite simply, Constant Contact offers a great bang for your buck when compared to these other products. It isn't an extreme amount of capabilities, features, or bells and whistles that convinced us with this product. We simply wanted to try something that was cost-effective, … Incentivized Helpful? Verified User Chose Constant Contact Marketo is a more complicated but more robust offering. MailChimp is comparable. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
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Features

Adobe Marketo Engage

Constant Contact

Comparison of Email & Online Marketing features of Adobe Marketo Engage and Constant Contact
Feature	Adobe Marketo Engage 7.8 993 Ratings	Constant Contact 8.0 118 Ratings
WYSIWYG email editor	8.2902 Ratings	8.4101 Ratings
Dynamic content	6.8878 Ratings	7.7102 Ratings
Ability to test dynamic content	6.8857 Ratings	8.582 Ratings
Landing pages	7.8920 Ratings	7.876 Ratings
A/B testing	8.3905 Ratings	7.171 Ratings
Mobile optimization	7.9877 Ratings	8.686 Ratings
Email deliverability reporting	6.3961 Ratings	9.0114 Ratings
List management	8.8958 Ratings	8.3116 Ratings
Triggered drip sequences	9.1868 Ratings	7.260 Ratings

Comparison of Lead Management features of Adobe Marketo Engage and Constant Contact
Feature	Adobe Marketo Engage 7.8 961 Ratings	Constant Contact - Ratings
Lead nurturing automation	8.4936 Ratings	00 Ratings
Lead scoring and grading	8.7911 Ratings	00 Ratings
Data quality management	6.6909 Ratings	00 Ratings
Automated sales alerts and tasks	7.4863 Ratings	00 Ratings

Comparison of Campaign Management features of Adobe Marketo Engage and Constant Contact
Feature	Adobe Marketo Engage 7.7 889 Ratings	Constant Contact - Ratings
Calendaring	7.1719 Ratings	00 Ratings
Event/webinar marketing	8.4850 Ratings	00 Ratings

Comparison of Social Media Marketing features of Adobe Marketo Engage and Constant Contact
Feature	Adobe Marketo Engage 7.5 556 Ratings	Constant Contact - Ratings
Social sharing and campaigns	7.8547 Ratings	00 Ratings
Social profile integration	7.2375 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Adobe Marketo Engage and Constant Contact
Feature	Adobe Marketo Engage 8.0 962 Ratings	Constant Contact 8.0 115 Ratings
Dashboards	8.3904 Ratings	8.488 Ratings
Standard reports	7.9942 Ratings	8.3113 Ratings
Custom reports	7.8897 Ratings	7.558 Ratings

Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Constant Contact
Feature	Adobe Marketo Engage 7.9 953 Ratings	Constant Contact - Ratings
API	8.0821 Ratings	00 Ratings
Role-based workflow & approvals	7.8698 Ratings	00 Ratings
Customizability	7.9844 Ratings	00 Ratings
Integration with Salesforce.com	9.3822 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.3283 Ratings	00 Ratings
Integration with SugarCRM	7.2185 Ratings	00 Ratings

Comparison of Pre-Send Testing features of Adobe Marketo Engage and Constant Contact
Feature	Adobe Marketo Engage - Ratings	Constant Contact 8.1 67 Ratings
URL Validation	00 Ratings	8.231 Ratings
Link Tracking	00 Ratings	7.934 Ratings
Image Validation	00 Ratings	8.932 Ratings
Inbox Display	00 Ratings	8.635 Ratings
Email Accessibility Tools	00 Ratings	7.928 Ratings
Spelling and Grammar Check	00 Ratings	8.254 Ratings
Spam Testing	00 Ratings	6.026 Ratings
Email Previews	00 Ratings	9.366 Ratings

User Ratings
	Adobe Marketo Engage	Constant Contact
Likelihood to Recommend	6.9 (1145 ratings)	8.3 (133 ratings)
Likelihood to Renew	9.0 (146 ratings)	9.9 (23 ratings)
Usability	8.0 (98 ratings)	9.0 (10 ratings)
Availability	9.0 (25 ratings)	9.0 (2 ratings)
Performance	9.0 (30 ratings)	10.0 (2 ratings)
Support Rating	8.6 (89 ratings)	10.0 (9 ratings)
In-Person Training	10.0 (12 ratings)	- (0 ratings)
Online Training	6.7 (29 ratings)	10.0 (1 ratings)
Implementation Rating	10.0 (37 ratings)	10.0 (5 ratings)
Configurability	6.0 (6 ratings)	10.0 (1 ratings)
Contract Terms and Pricing Model	7.9 (4 ratings)	- (0 ratings)
Ease of integration	1.1 (9 ratings)	- (0 ratings)
Product Scalability	7.0 (10 ratings)	10.0 (1 ratings)
Professional Services	9.4 (3 ratings)	- (0 ratings)
Vendor post-sale	8.2 (7 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (6 ratings)	- (0 ratings)

Adobe Marketo Engage vs. Constant Contact

Adobe Marketo Engage

Constant Contact

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