| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 Demandbase One | Score9.9 out of 10 | Small Businesses (1-50 employees) | Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies. | N/A |
| Adobe Marketo Engage | Demandbase One | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | Optional | Optional | ||||||||||||||
| Additional Details | — | The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user. | ||||||||||||||
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| Adobe Marketo Engage | Demandbase One | |
|---|---|---|
| Considered Both Products | Chose Adobe Marketo Engage Eloqua Silverpop Manticore | Chose Demandbase One I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Demandbase One Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Demandbase One Demandbase has all of the features needed to run a successful ABM program, from engagement data, to ad targeting and is super easy to use. We chose Demandbase over the others because it included all of the features we were looking for, where others fell short. We have also used … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Marketo Engage | Demandbase One | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Platform & Infrastructure |
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| Engagement |
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| ABM Integrations |
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| Adobe Marketo Engage | Demandbase One | |
|---|---|---|
| Likelihood to Recommend | 6.9 | 9.6 |
| Likelihood to Renew | 9.0 | 10.0 |
| Usability | 8.0 | 9.0 |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | 10.0 |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | 9.0 |
| Implementation Rating | 10.0 | 10.0 |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |
