Adobe Marketo Engage vs. Iterable

Adobe Marketo Engage

2,647 Reviews and Ratings

Iterable

193 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A
Iterable	Score8.7 out of 10	N/A	Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.	N/A

Pricing

Adobe Marketo Engage

Iterable

Growth: Pricing based on database size.
per month
Select: Pricing based on database size.
per month
Prime: Pricing based on database size.
per month
Ultimate: Pricing based on database size.
per month

No answers on this topic

Pricing Offerings
Adobe Marketo Engage	Iterable
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

Optional

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Community Pulse
Key User Insights
	Adobe Marketo Engage	Iterable
Considered Both Products	Adobe Verified User Chose Adobe Marketo Engage I realized how much I valued Marketo after switching to SFMC. SFMC is a Frankenstein project that is not user-friendly and takes a developer to get things achieved that I ( or a developer) could set up in minutes in Marketo. I would never recommend SFMC to anyone. Inter ale is … Incentivized Helpful?	Iterable Verified User Chose Iterable We have been on Iterable for about 2 years and in that 2 years have evaluated other platforms, considering doing another migration. The key reason we have stayed with Iterable is the ease of running (largely automated) omni channel comms with a complex data structure. We have … Incentivized Helpful? Verified User Chose Iterable my company was already using Iterable when i got here. but i will say that the system isn't nearly as complicated as Marketo. I found where i didn't like using Marketo because of how complicated it is for the user. Incentivized Helpful? Verified User Chose Iterable Far and away, Iterable is easier to use and more cost-effective. While Iterable may not have the bells and whistles or integrations that some of their competitors offer, Iterable can still meet the large majority of business use cases and is easy to use for marketers. As I … Incentivized Helpful? Verified User Chose Iterable n/a Incentivized Helpful? Tim Pouliot Lead CRM Operations Manager in Marketing at Updater (Consumer Services, 201-500 employees) Chose Iterable Iterable is so much easier to understand in terms of the UI and is a joy to use everyday. This is huge especially if you're in the operations/more technical area of the marketing team. Again, the support you get is a huge factor with Iterable! Incentivized Helpful? Verified User Chose Iterable The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in … Incentivized Helpful? Kevin Bazinet Director of Marketing & Technology in Marketing at Go Auto (Automotive, 1001-5000 employees) Chose Iterable We like the API the most, it seemed the most straightforward, it is easy to update profiles and user traits. Additionally, we use segment and we wanted something that could be a source and a destination in Segment. We also like the identify calls so you can track a customer … Incentivized Helpful? Verified User Chose Iterable Iterable is set up as a hub for connecting multiple platforms and it performs well in that scope Incentivized Helpful? Drake Ballew Growth in Marketing at Eaze (eazeup.com) (Consumer Services, 11-50 employees) Chose Iterable Though a bit less polished, Iterable has all the functionality at a fraction of the cost of similar platforms. Their team is available and highly supportive. Like any communication management software, using Iterable can be frustrating at times, but the cost of switching to … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Marketo Engage

Iterable

Comparison of Email & Online Marketing features of Adobe Marketo Engage and Iterable
Feature	Adobe Marketo Engage 7.8 993 Ratings	Iterable 7.1 97 Ratings
WYSIWYG email editor	8.2902 Ratings	8.285 Ratings
Dynamic content	6.9878 Ratings	7.792 Ratings
Ability to test dynamic content	6.8857 Ratings	7.490 Ratings
Landing pages	7.8920 Ratings	00 Ratings
A/B testing	8.3905 Ratings	7.393 Ratings
Mobile optimization	7.9877 Ratings	7.089 Ratings
Email deliverability reporting	6.3961 Ratings	5.193 Ratings
List management	8.8958 Ratings	7.193 Ratings
Triggered drip sequences	9.2868 Ratings	7.084 Ratings

Comparison of Lead Management features of Adobe Marketo Engage and Iterable
Feature	Adobe Marketo Engage 7.8 961 Ratings	Iterable - Ratings
Lead nurturing automation	8.4936 Ratings	00 Ratings
Lead scoring and grading	8.7911 Ratings	00 Ratings
Data quality management	6.6909 Ratings	00 Ratings
Automated sales alerts and tasks	7.4863 Ratings	00 Ratings

Comparison of Campaign Management features of Adobe Marketo Engage and Iterable
Feature	Adobe Marketo Engage 7.8 889 Ratings	Iterable - Ratings
Calendaring	7.1719 Ratings	00 Ratings
Event/webinar marketing	8.4850 Ratings	00 Ratings

Comparison of Social Media Marketing features of Adobe Marketo Engage and Iterable
Feature	Adobe Marketo Engage 7.5 556 Ratings	Iterable - Ratings
Social sharing and campaigns	7.8547 Ratings	00 Ratings
Social profile integration	7.2375 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Adobe Marketo Engage and Iterable
Feature	Adobe Marketo Engage 8.0 962 Ratings	Iterable 6.2 94 Ratings
Dashboards	8.3904 Ratings	6.694 Ratings
Standard reports	7.9942 Ratings	6.293 Ratings
Custom reports	7.8897 Ratings	5.884 Ratings

Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Iterable
Feature	Adobe Marketo Engage 7.9 953 Ratings	Iterable 8.2 91 Ratings
API	8.0821 Ratings	8.082 Ratings
Role-based workflow & approvals	7.8698 Ratings	8.678 Ratings
Customizability	7.9844 Ratings	8.183 Ratings
Integration with Salesforce.com	9.3822 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.3283 Ratings	00 Ratings
Integration with SugarCRM	7.2185 Ratings	00 Ratings

User Ratings
	Adobe Marketo Engage	Iterable
Likelihood to Recommend	6.9 (1145 ratings)	8.5 (98 ratings)
Likelihood to Renew	9.0 (146 ratings)	9.1 (2 ratings)
Usability	8.0 (98 ratings)	9.1 (2 ratings)
Availability	9.0 (25 ratings)	8.6 (3 ratings)
Performance	9.0 (30 ratings)	8.5 (3 ratings)
Support Rating	8.6 (89 ratings)	9.1 (3 ratings)
In-Person Training	10.0 (12 ratings)	- (0 ratings)
Online Training	6.7 (29 ratings)	6.4 (1 ratings)
Implementation Rating	10.0 (37 ratings)	- (0 ratings)
Configurability	6.0 (6 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.9 (4 ratings)	- (0 ratings)
Ease of integration	1.1 (9 ratings)	- (0 ratings)
Product Scalability	7.0 (10 ratings)	9.1 (3 ratings)
Professional Services	9.4 (3 ratings)	- (0 ratings)
Vendor post-sale	8.2 (7 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (6 ratings)	- (0 ratings)