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Adobe Marketo Engage vs. Klaviyo

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Adobe Marketo Engage

2,647 Reviews and Ratings

Klaviyo

254 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Marketo Engage

    Score8.1 out of 10
    		N/AAdobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A

    Klaviyo

    Score8.6 out of 10
    		N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    Adobe Marketo EngageKlaviyo
    Editions & Modules
    Growth
    Pricing based on database size.
    per month
    Select
    Pricing based on database size.
    per month
    Prime
    Pricing based on database size.
    per month
    Ultimate
    Pricing based on database size.
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Marketo EngageKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    Adobe Marketo EngageKlaviyo
    Considered Both Products
    Adobe
    Verified User
    Chose Adobe Marketo Engage
    Marketo would have to be the most powerful email marketing tool that I've used before for its extensive features and capabilities. It's fairly designed for both B2B and B2C use which other ESPs are not capable of. Compared with other platforms where you can only create regular …
    Incentivized
    Verified User
    Chose Adobe Marketo Engage
    Marketo is the most flexible automation product compared to any other software solution I've tried. If you can imagine it, you can do it in Marketo. I found other software more limited in functionality. That being said, it takes a full team to run Marketo. So if you are on …
    Incentivized
    Cory Stück
    Tradeshows & Events in Marketing at OFD Foods, LLC (Food Production, 201-500 employees)
    Chose Adobe Marketo Engage
    Marketo is head and shoulders above the tools we were using.
    Incentivized
    Klaviyo
    Verified User
    Chose Klaviyo
    Easier to use and easier to integrate with! The setup time to get things going was also a shorter timeline!
    Incentivized
    Verified User
    Chose Klaviyo
    Klaviyo is by far the easiest to use with the default segment already to go ao. Marketo and Pardot take a lot to set up and are much more confusing. However, Marketo and Pardot are much more powerful and have better integration with Salesforce. For a small business, I highly …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Marketo EngageKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Marketo Engage and Klaviyo
    Feature
    Adobe Marketo Engage
    7.8
    993 Ratings
    Klaviyo
    8.4
    94 Ratings
    WYSIWYG email editor8.2902 Ratings8.384 Ratings
    Dynamic content6.8878 Ratings8.389 Ratings
    Ability to test dynamic content6.8857 Ratings8.183 Ratings
    Landing pages7.8920 Ratings8.02 Ratings
    A/B testing8.3905 Ratings8.684 Ratings
    Mobile optimization7.9877 Ratings8.290 Ratings
    Email deliverability reporting6.3961 Ratings8.892 Ratings
    List management8.8958 Ratings8.892 Ratings
    Triggered drip sequences9.2868 Ratings8.983 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Marketo Engage and Klaviyo
    Feature
    Adobe Marketo Engage
    7.8
    961 Ratings
    Klaviyo
    7.4
    72 Ratings
    Lead nurturing automation8.4936 Ratings7.970 Ratings
    Lead scoring and grading8.7911 Ratings7.226 Ratings
    Data quality management6.6909 Ratings7.433 Ratings
    Automated sales alerts and tasks7.4863 Ratings7.229 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Marketo Engage and Klaviyo
    Feature
    Adobe Marketo Engage
    7.8
    889 Ratings
    Klaviyo
    8.0
    14 Ratings
    Calendaring7.1719 Ratings8.014 Ratings
    Event/webinar marketing8.4850 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Marketo Engage and Klaviyo
    Feature
    Adobe Marketo Engage
    7.5
    556 Ratings
    Klaviyo
    -
    Ratings
    Social sharing and campaigns7.8547 Ratings00 Ratings
    Social profile integration7.2375 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Marketo Engage and Klaviyo
    Feature
    Adobe Marketo Engage
    8.0
    962 Ratings
    Klaviyo
    8.0
    90 Ratings
    Dashboards8.3904 Ratings8.490 Ratings
    Standard reports7.9942 Ratings8.087 Ratings
    Custom reports7.8897 Ratings7.750 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Klaviyo
    Feature
    Adobe Marketo Engage
    7.9
    953 Ratings
    Klaviyo
    8.2
    71 Ratings
    API8.0821 Ratings8.766 Ratings
    Role-based workflow & approvals7.8698 Ratings9.031 Ratings
    Customizability7.9844 Ratings8.242 Ratings
    Integration with Salesforce.com9.3822 Ratings7.27 Ratings
    Integration with Microsoft Dynamics CRM7.3283 Ratings00 Ratings
    Integration with SugarCRM7.2185 Ratings00 Ratings
    Third-party software integrations00 Ratings7.916 Ratings
    User Ratings
    Adobe Marketo EngageKlaviyo
    Likelihood to Recommend
    6.9
    (1145 ratings)
    8.7
    (94 ratings)
    Likelihood to Renew
    9.0
    (146 ratings)
    10.0
    (2 ratings)
    Usability
    8.0
    (98 ratings)
    8.0
    (3 ratings)
    Availability
    9.0
    (25 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (30 ratings)
    -
    (0 ratings)
    Support Rating
    8.6
    (89 ratings)
    9.0
    (1 ratings)
    In-Person Training
    10.0
    (12 ratings)
    -
    (0 ratings)
    Online Training
    6.7
    (29 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (37 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (6 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.9
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    1.1
    (9 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (10 ratings)
    -
    (0 ratings)
    Professional Services
    9.4
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (7 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (6 ratings)
    -
    (0 ratings)