Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Madison Logic Platform
Score 6.3 out of 10
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The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.
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Pricing
Adobe Marketo Engage
Madison Logic Platform
Editions & Modules
Growth
Pricing based on database size.
per month
Select
Pricing based on database size.
per month
Prime
Pricing based on database size.
per month
Ultimate
Pricing based on database size.
per month
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Offerings
Pricing Offerings
Adobe Marketo Engage
Madison Logic Platform
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Marketo Engage
Madison Logic Platform
Considered Both Products
Adobe Marketo Engage
Verified User
Anonymous
Chose Adobe Marketo Engage
It is much better in everything: integration, personalization, and automation.
Existing platform at my role, though in comparison to something like SFMC it did not make a huge distinction and I think we get more flexibility out of Marketo since we need an application that was not so bound to a OOB CRM
Marketo was selected before I started this role. I much prefer HubSpot's user-friendly layout and modern functions, email editor, landing page editor, and visual workspaces. It's also a much more searchable tool that's easier to navigate. If I could switch to HubSpot I would …
Adobe Marketo Engage is more powerful. With the time and money invested it provides more functionality compared to a platform such as Hubspot, which is in some ways easier to use.
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
Associate Director of Sales Analytics & Operations
Chose Adobe Marketo Engage
Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to …
Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the …
If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.
The Madison Logic Platform is especially useful for those running content syndication campaigns. It allows for insight into the campaign in an organized and thoughtful way. I wish all vendors I worked with could offer a platform as well functioning as the Madison Logic Platform. I am able to share campaign data with my team and compare it to our own center of truth.
Marketo's email editor is basic in comparison to other cheaper alternatives out there.
Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
If you are first time user then the training is perfect, but the advance training is not that effective. After working in Marketo for 5 years there is nothing new to learn. The new tools that Marketo have are expensive and too difficult to use. + I would recommend to learn the basic and use Marketo on the daily bases as you will forget everything in a month if you don't use it.
You can get 100% of your training done online. Marketo's community is filled with experts and they list free training videos on marketo.com. They also have user groups in every major city that help you get the most out of your Marketo instance and Marketing Automation in general. It's really easy to pick up this tool and start running on day one.
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
[...] is a partner of HubSpot, and we are mutual customers of each other. This may be because HubSpot is a [...] investor, but roughly half of [...]'s customers are Adobe Marketo Engage customers (the other half being HubSpot customers).
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
