Adobe Real-Time Customer Data Platform vs. SAP Customer Data Solutions
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Real-Time CDP | Score8.1 out of 10 | N/A | Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale. | N/A |
 SAP Customer Data Solutions | Score8.1 out of 10 | N/A | The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles. | N/A |
| Adobe Real-Time CDP | SAP Customer Data Solutions | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Real-Time CDP | SAP Customer Data Solutions | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tag Management |
| |||||||||||||||||||||||||||||||
| Audience Segmentation & Targeting |
| |||||||||||||||||||||||||||||||
| Customer Data Management |
| |||||||||||||||||||||||||||||||
| Adobe Real-Time CDP | SAP Customer Data Solutions | |
|---|---|---|
| Likelihood to Recommend | - | 8.5 |
| Likelihood to Renew | - | 9.5 |
| Usability | - | 9.1 |
| Availability | - | 8.9 |
| Performance | - | 7.3 |
| Support Rating | - | 9.1 |
| In-Person Training | - | 9.1 |
| Online Training | - | 9.1 |
| Implementation Rating | - | 7.3 |
| Configurability | - | 9.1 |
| Ease of integration | - | 9.1 |
| Product Scalability | - | 9.1 |
| Vendor post-sale | - | 4.5 |
| Vendor pre-sale | - | 4.5 |