Adobe Social vs. Meltwater
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Social | Score8 out of 10 | N/A | Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large… | N/A |
 Meltwater | Score8.1 out of 10 | N/A | Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.) | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Publishing |
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| Engagement |
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| Marketing |
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| Channel coverage/integration |
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| Reporting/analytics |
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| Account management |
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| Adobe Social | Meltwater | |
|---|---|---|
| Likelihood to Recommend | 7.5 | 8.0 |
| Likelihood to Renew | 5.4 | 8.0 |
| Usability | 8.5 | 9.0 |
| Availability | 7.0 | 10.0 |
| Performance | 5.0 | - |
| Support Rating | 8.0 | 7.5 |
| In-Person Training | - | 8.0 |
| Online Training | 6.0 | 8.0 |
| Implementation Rating | 5.0 | 6.1 |
| Vendor post-sale | - | 1.0 |
| Vendor pre-sale | - | 9.1 |