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Adobe Social vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Social

    Score8 out of 10
    N/AAdobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…N/A

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    Adobe SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    No answers on this topic
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    Adobe SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Adobe
    Chose Adobe Social
    Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
    Incentivized
    Chose Adobe Social
    Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not.
    Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Adobe Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Adobe Social
    7.4
    9 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    Boolean keyword searches7.58 Ratings8.010 Ratings
    Filtering out noise/spam7.57 Ratings8.010 Ratings
    Sentiment analysis7.58 Ratings9.09 Ratings
    Broad channel coverage7.09 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Adobe Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Adobe Social
    7.4
    9 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    Content planning and scheduling7.09 Ratings8.011 Ratings
    Audience targeting7.58 Ratings8.010 Ratings
    Content optimization7.59 Ratings8.09 Ratings
    Workflow management7.59 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Adobe Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Adobe Social
    7.7
    8 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    Automated routing and prioritization7.58 Ratings9.99 Ratings
    Customer interaction histories8.08 Ratings7.010 Ratings
    Bulk actions7.58 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Adobe Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Adobe Social
    8.0
    8 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Lead generation8.07 Ratings8.09 Ratings
    Content marketing8.08 Ratings9.010 Ratings
    Paid media management8.07 Ratings8.08 Ratings
    Campaigns and promotions8.08 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Adobe Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Adobe Social
    7.9
    9 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    Twitter8.08 Ratings8.011 Ratings
    Facebook8.09 Ratings8.011 Ratings
    LinkedIn7.57 Ratings10.08 Ratings
    Google+7.09 Ratings6.86 Ratings
    Instagram8.57 Ratings9.08 Ratings
    Pinterest8.04 Ratings6.54 Ratings
    YouTube8.07 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Adobe Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Adobe Social
    7.8
    9 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Campaign success analytics8.09 Ratings8.010 Ratings
    Real-time tracking7.58 Ratings9.010 Ratings
    Competitor analysis8.08 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Adobe Social and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Adobe Social
    7.3
    8 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    Role-based user permissions & privileges7.58 Ratings8.09 Ratings
    Mobile access7.07 Ratings9.010 Ratings
    User Ratings
    Adobe SocialSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    7.5
    (16 ratings)
    9.0
    (52 ratings)
    Likelihood to Renew
    5.4
    (11 ratings)
    8.8
    (38 ratings)
    Usability
    8.5
    (4 ratings)
    9.0
    (9 ratings)
    Availability
    7.0
    (1 ratings)
    9.6
    (5 ratings)
    Performance
    5.0
    (1 ratings)
    8.4
    (5 ratings)
    Support Rating
    8.0
    (3 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    9.8
    (6 ratings)