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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Target

    Score8.9 out of 10
    N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A

    Dynamic Yield

    Score8.2 out of 10
    N/ADynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
    Pricing
    Adobe TargetDynamic Yield
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe TargetDynamic Yield
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe TargetDynamic Yield
    Considered Both Products
    Adobe
    Chose Adobe Target
    We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
    Incentivized
    Dynamic Yield by Mastercard
    Chose Dynamic Yield
    DY is easier to understand, has much better support than any of the other products i've used, and much easier to setup / integrate
    Incentivized
    Chose Dynamic Yield
    Compared to the other competitors, Dynamic Yield stands out for its ease of use! With most other platforms, you are more or less lost without technical skills and the ability to code. In Dynamic Yield, however, even a marketer without programming skills can easily create …
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield was very easy to set up and the people working at Dynamic Yield where very helpful (and not just a programmer somewhere in India).
    Incentivized
    Chose Dynamic Yield
    [It has] the most confident functionality of use cases. It's hard to implement something and it does not work because of something wrong on the Dynamic Yield side.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe TargetDynamic Yield
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Adobe Target and Dynamic Yield
    Feature
    Adobe Target
    8.6
    11 Ratings
    Dynamic Yield
    -
    Ratings
    a/b experiment testing10.011 Ratings00 Ratings
    Split URL testing8.510 Ratings00 Ratings
    Multivariate testing9.510 Ratings00 Ratings
    Multi-page/funnel testing8.07 Ratings00 Ratings
    Cross-browser testing8.65 Ratings00 Ratings
    Mobile app testing8.65 Ratings00 Ratings
    Test significance7.49 Ratings00 Ratings
    Visual / WYSIWYG editor8.510 Ratings00 Ratings
    Advanced code editor8.09 Ratings00 Ratings
    Page surveys9.05 Ratings00 Ratings
    Visitor recordings8.56 Ratings00 Ratings
    Preview mode9.510 Ratings00 Ratings
    Test duration calculator9.510 Ratings00 Ratings
    Experiment scheduler9.010 Ratings00 Ratings
    Experiment workflow and approval7.96 Ratings00 Ratings
    Dynamic experiment activation8.05 Ratings00 Ratings
    Client-side tests9.59 Ratings00 Ratings
    Server-side tests8.06 Ratings00 Ratings
    Mutually exclusive tests7.610 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Target and Dynamic Yield
    Feature
    Adobe Target
    8.5
    11 Ratings
    Dynamic Yield
    -
    Ratings
    Standard visitor segmentation8.511 Ratings00 Ratings
    Behavioral visitor segmentation8.010 Ratings00 Ratings
    Traffic allocation control8.511 Ratings00 Ratings
    Website personalization9.010 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Target and Dynamic Yield
    Feature
    Adobe Target
    9.0
    11 Ratings
    Dynamic Yield
    -
    Ratings
    Heatmap tool9.05 Ratings00 Ratings
    Click analytics9.09 Ratings00 Ratings
    Scroll maps9.05 Ratings00 Ratings
    Form fill analysis9.05 Ratings00 Ratings
    Conversion tracking9.510 Ratings00 Ratings
    Goal tracking8.010 Ratings00 Ratings
    Test reporting9.511 Ratings00 Ratings
    Results segmentation8.510 Ratings00 Ratings
    CSV export9.59 Ratings00 Ratings
    Experiments results dashboard8.511 Ratings00 Ratings
    User Ratings
    Adobe TargetDynamic Yield
    Likelihood to Recommend
    8.5
    (38 ratings)
    9.9
    (104 ratings)
    Likelihood to Renew
    6.3
    (24 ratings)
    10.0
    (5 ratings)
    Usability
    8.5
    (6 ratings)
    8.6
    (23 ratings)
    Availability
    6.1
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    3.5
    (9 ratings)
    10.0
    (47 ratings)
    In-Person Training
    8.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    6.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (5 ratings)
    -
    (0 ratings)