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Adobe Target vs. Google Optimize

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Adobe Target

169 Reviews and Ratings

Google Optimize

45 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Target

    Score8.9 out of 10
    		N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A

    Google Optimize

    Score6.7 out of 10
    		N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    Adobe TargetGoogle Optimize
    Editions & Modules
    No answers on this topic
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    Adobe TargetGoogle Optimize
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe TargetGoogle Optimize
    Considered Both Products
    Adobe
    Verified User
    Chose Adobe Target
    In my personal opinion, Optimizely is a clear choice here while Google Optimize is for the low-budget minded decision-makers and Evergage for the COE more geared toward personalization; however, in our case we were already locked into using Target prior to my arrival. I don't …
    Incentivized
    Google
    Verified User
    Chose Google Optimize
    Adobe Target is extremely powerful and provides features Google Optimize does not, but Adobe Target is also more expensive and harder to use. Google Optimize could benefit by offering basic built-in reporting so it doesn't require Google Analytics events.
    Incentivized
    Garegin Baghdasaryan
    Senior Digital Media Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees)
    Chose Google Optimize
    Much better and easier to use.
    Incentivized
    Scot Chandler
    Senior Consultant in Marketing at CRO Solutions (Marketing and Advertising, 1-10 employees)
    Chose Google Optimize
    Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe TargetGoogle Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Adobe Target and Google Optimize
    Feature
    Adobe Target
    8.6
    11 Ratings
    Google Optimize
    4.9
    8 Ratings
    a/b experiment testing10.011 Ratings4.08 Ratings
    Split URL testing8.510 Ratings2.08 Ratings
    Multivariate testing9.510 Ratings4.08 Ratings
    Multi-page/funnel testing8.07 Ratings1.06 Ratings
    Cross-browser testing8.65 Ratings6.44 Ratings
    Mobile app testing8.65 Ratings2.72 Ratings
    Test significance7.49 Ratings1.07 Ratings
    Visual / WYSIWYG editor8.510 Ratings3.07 Ratings
    Advanced code editor8.09 Ratings2.07 Ratings
    Page surveys9.05 Ratings5.02 Ratings
    Visitor recordings8.56 Ratings10.01 Ratings
    Preview mode9.510 Ratings3.06 Ratings
    Test duration calculator9.510 Ratings9.03 Ratings
    Experiment scheduler9.010 Ratings7.05 Ratings
    Experiment workflow and approval7.96 Ratings8.93 Ratings
    Dynamic experiment activation8.05 Ratings6.92 Ratings
    Client-side tests9.59 Ratings7.04 Ratings
    Server-side tests8.06 Ratings2.62 Ratings
    Mutually exclusive tests7.610 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Target and Google Optimize
    Feature
    Adobe Target
    8.5
    11 Ratings
    Google Optimize
    7.0
    8 Ratings
    Standard visitor segmentation8.511 Ratings6.08 Ratings
    Behavioral visitor segmentation8.010 Ratings7.06 Ratings
    Traffic allocation control8.511 Ratings8.07 Ratings
    Website personalization9.010 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Target and Google Optimize
    Feature
    Adobe Target
    9.0
    11 Ratings
    Google Optimize
    8.2
    8 Ratings
    Heatmap tool9.05 Ratings2.01 Ratings
    Click analytics9.09 Ratings9.03 Ratings
    Scroll maps9.05 Ratings9.02 Ratings
    Form fill analysis9.05 Ratings8.01 Ratings
    Conversion tracking9.510 Ratings9.06 Ratings
    Goal tracking8.010 Ratings8.07 Ratings
    Test reporting9.511 Ratings7.06 Ratings
    Results segmentation8.510 Ratings10.04 Ratings
    CSV export9.59 Ratings9.93 Ratings
    Experiments results dashboard8.511 Ratings9.97 Ratings
    User Ratings
    Adobe TargetGoogle Optimize
    Likelihood to Recommend
    8.5
    (38 ratings)
    5.0
    (10 ratings)
    Likelihood to Renew
    6.3
    (24 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (6 ratings)
    10.0
    (1 ratings)
    Availability
    6.1
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    3.5
    (9 ratings)
    8.7
    (4 ratings)
    In-Person Training
    8.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    6.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (5 ratings)
    -
    (0 ratings)