Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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Kameleoon
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.
Kameleoon has more functional and technical capabilities than AB Tasty and Adobe Target, and we have especially appreciated Kameleoon's support throughout the bidding process.
Kameleoon offers a fair pricing which were below their competitors, and despite of offering "fair" price they are similar or even better than their large competitors (based on our evaluation) when it comes to their product offering, features and usability.
We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.
We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
The widget editor is intuitive and very easy to use, a lot of features are available without any code
The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
Great customer service and willingness to help with any of our questions.
Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
Their online tutorial could also be easily improved.
If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Our Kameleoon team is also very dedicated to us. We have weekly meetings to review our project roadmap and the results of our ongoing campaigns. Kameleoon’s team is very supportive and ambitious for every project. The responsiveness of the teams is also very helpful and reassuring when there are up and downs (as happens in every relationship).
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
For us, the decision was very straightforward. We chose to invest in the Adobe stack and utilize tools that are developed to integrate together and complement each other. Ex: Adobe Target 'A4T' integration within Adobe Analytics. Optimizely appears to be a great tool, but for us aligning with the Adobe suite, ensuring that future product enhancements and tools would work well together was a very important key factor in our decision
The agency that helped create our new Headless website recommended Kameleoon and Growth book on top of the stalwart Optimizely. Our final round of POC was between Optimizely and Kameleoon, and the thing that pushed Kameleoon ahead was the size of their snippet and how easy it was to set up the Segment integration out of the box to do what we needed it to do. Although Kameleoon is relatively "new" to the North American market, they have continued to perform above and beyond our expectations.
This is something we've been working to improve on, as far as how we're calculating and tracking this, but Target has had a substantial ROI on our business.
I will say specific to our efforts, we could have probably done similar work if not the same work using a different testing tool (Optimizely for example), but Target has been good for us.
The platform allows us to test and learn different functionalities.
We run multiple feature experiments at different levels of the customer journey (search, login, and checkout) to improve efficiency and our conversion rate.
We are also able to boost our fidelity program to the right audience thanks to AI.
And obviously, optimize the user experience continuously.
