Adobe Target vs. Optimizely Web Experimentation

Adobe Target

169 Reviews and Ratings

Optimizely Web Experimentation

580 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Target	Score8.9 out of 10	N/A	Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.	N/A
Optimizely Web Experimentation	Score8.7 out of 10	N/A	Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.	N/A

Pricing

Adobe Target

Optimizely Web Experimentation

No answers on this topic

No answers on this topic

Pricing Offerings
Adobe Target	Optimizely Web Experimentation
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

Optional

—

—

Community Pulse
Key User Insights
	Adobe Target	Optimizely Web Experimentation
Considered Both Products	Adobe Jeff Thomas Head of Digital in Marketing at Shoebacca (Retail, 51-200 employees) Chose Adobe Target For us, the decision was very straightforward. We chose to invest in the Adobe stack and utilize tools that are developed to integrate together and complement each other. Ex: Adobe Target 'A4T' integration within Adobe Analytics. Optimizely appears to be a great tool, but … Incentivized Helpful? Gary Poppe Data Analyst in Information Technology at Twin Valley (Telecommunications, 11-50 employees) Chose Adobe Target Previously, we had the opportunity to work with some similar services and to be honest we had a disastrous experience because they were not what we were looking for, but since Adobe Target was implemented it has proven to be a highly professional service for our company. Incentivized Helpful? Verified User Chose Adobe Target In my personal opinion, Optimizely is a clear choice here while Google Optimize is for the low-budget minded decision-makers and Evergage for the COE more geared toward personalization; however, in our case we were already locked into using Target prior to my arrival. I don't … Incentivized Helpful? Vaibhav Choksi Senior Product Manager, Digital Commerce in Information Technology at Dell Technologies (Information Technology and Services, 10,001+ employees) Chose Adobe Target I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the … Incentivized Helpful? Verified User Chose Adobe Target We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit. Incentivized Helpful? Verified User Chose Adobe Target Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests. Incentivized Helpful? Verified User Chose Adobe Target We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as … Helpful? Verified User Chose Adobe Target While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with … Helpful?	Optimizely Olivia Hollerbach Senior Analsyt in Information Technology at PetSmart (Consumer Goods, 10,001+ employees) Chose Optimizely Web Experimentation It's a lot more, well, site stacked, it's way better than that. Adobe Target. I think the UI is easier to use on Optimizely. The one thing that I would say comparatively is our analytics talking to each other. Obviously Adobe, we use Adobe Analytics and Adobe Target, so they … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is more user-friendly and cost-effective, ideal for experimentation-focused teams, while Adobe Target excels in advanced personalization and seamless integration within the Adobe ecosystem, making it better suited for large enterprises. Incentivized Helpful? Jason Tabert Manager, Experience Optimization in Marketing at Zillow (Real Estate, 5001-10,000 employees) Chose Optimizely Web Experimentation Google Optimize was much less flexible for our program needs and requires Google Analytics for analysis and metrics tracking. Optimizely Web Experimentation lets you build any number of metrics which can be much more complex than standard GA goals. Optimizely Web … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation We use AEM so Adobe Target would be a natural choice, it integrates naturally with the Experience Fragments and all the content we already hold there. However - with extensions - we've been able to unlock a similar workflow to be able to seamlessly test. Optimizely has the … Incentivized Helpful? Arpit Jain Data Analytics Manager in Marketing at HP Inc (Computer Hardware, 10,001+ employees) Chose Optimizely Web Experimentation Optimizely Web Experimentation and Adobe Target are both powerful tools for website optimization and experimentation, but they differ in some key ways. Here's a comparison of some of the most important features of each platform:A/B testing: Both Optimizely and Adobe Target … Incentivized Helpful? Katie Goh Digital Marketing Manager in Marketing at Healthgrades (Hospital & Health Care, 501-1000 employees) Chose Optimizely Web Experimentation Optimizely Web Experimentation stacks up favorably against Adobe Target, Kameleoon, and Oracle CX Marketing in terms of ease of use, customer service, and features. It is easy to set up and execute experiments, the customer service team is always quick to respond to any … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is the leader but Google Optimize and Adobe Target are up and coming given their ability to integrate with those marketing stacks. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Adobe Target, VWO and Google Optimize are often the three that come up against Optimizely from an agency recommendation perspective. The first, because Adobe Target is a comparable enterprise optimization platform; the second, because it's a paid but has a much more achievable … Incentivized Helpful? Ashley Smith CRO Manager in Product Management at Ted Baker (Apparel & Fashion, 1001-5000 employees) Chose Optimizely Web Experimentation Maxymiser - The statistical significance engine used by Optimizely helps to reduce the detection of false positives. These were noticed on many occasions within the maxymiser tool. Adobe Target - The ease of use is non-comparable between Optimizely and Adobe Target. The UI of Ad… Incentivized Helpful? Verified User Chose Optimizely Web Experimentation I have used tools in various spaces that have all the flashy bells and whistles, and is, but lacks some basic features - Optimizely isn't this. While other tools, such as Adobe Target, Evergage, Dynamic Yield, Google Optimize, or even Taplytics may make more sense for your … Incentivized Helpful? Grant Wilkins Senior UX Designer in Marketing at Northern Tool + Equipment (Retail, 1001-5000 employees) Chose Optimizely Web Experimentation We were a former Adobe Test and Target client and felt that the tool was not keeping up with the competition. Optimizely greatly streamlined the process of setting up and running A/B tests, making results easy to understand, and provided superior customer service. I understand T… Incentivized Helpful? Colin Ratcliff Lead Optimization Engineer in Engineering at Chick Fil A (Food & Beverages, 501-1000 employees) Chose Optimizely Web Experimentation I think that Optimizely Web Experimentation is much easier to implement and use, but the entire Adobe Experience Cloud provides a ton of value if you have multiple products. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is my favorite due to its ease of use and exceptional testing capabilities. It is not the cheapest tool, but the other tools that could be compared are not cheap—you get what you pay for. Some of the smaller tools are making gains, though! Incentivized Helpful? Fabien Caublot XO Director in Marketing at Jellyfish (Internet, 5001-10,000 employees) Chose Optimizely Web Experimentation > Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help … Incentivized Helpful? Kelly Jenkins Director of Testing & Optimization in Corporate at L'Oreal and previously at Rise Interactive (Cosmetics, 10,001+ employees) Chose Optimizely Web Experimentation Analytics are vastly superior, platform UI is by far the easiest to use, and capabilities are best in class. If your organization has any budget for a web experimentation tool, it should be using Optimizely Web Experimentation. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation unbounce's Visual Editor is what I'd expect out of Optimizely Web Experimentation, but I believe it's missing. Otherwise, Optimizely Web Experimentation is better. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Better documentation releases new features and a better UI experience. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is ok and cost effective compared to other tools. In general the industry keeps lowering the value of tools as they broaden the audience. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation It's more robust and capable. Incentivized Helpful? Jared Gardner Head of SEO in Marketing at Qualtrics (Computer Software, 1001-5000 employees) Chose Optimizely Web Experimentation Optimizely is easily a top 3 platform, depending on your other MarTech will determine if its the best tool for you. Incentivized Helpful? Sylvia Flores Chief Creative Officer + Founder in Marketing at Bad Agency (Marketing and Advertising, 1-10 employees) Chose Optimizely Web Experimentation I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation We selected Target, as it has more advanced functionality and integrates with Analytics. Incentivized Helpful? Robert Chan Conversion Testing & Optimization Specialist in Research & Development at COMPLEX (dba Complex Media, Inc.) (Media Production, 201-500 employees) Chose Optimizely Web Experimentation Optimizely's community is definitely more active, and resourceful. The platform is also more user-friendly so that members of other departments can review collected data, or results. Optimizely was chosen due to its efficiency, simplicity, and pricing. It was also great to read … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Target

Optimizely Web Experimentation

Comparison of Testing and Experimentation features of Adobe Target and Optimizely Web Experimentation
Feature	Adobe Target 8.6 11 Ratings	Optimizely Web Experimentation 8.0 150 Ratings
a/b experiment testing	10.011 Ratings	9.0150 Ratings
Split URL testing	8.510 Ratings	8.5122 Ratings
Multivariate testing	9.510 Ratings	8.4127 Ratings
Multi-page/funnel testing	8.07 Ratings	7.9116 Ratings
Cross-browser testing	8.65 Ratings	8.186 Ratings
Mobile app testing	8.65 Ratings	8.066 Ratings
Test significance	7.49 Ratings	8.4136 Ratings
Visual / WYSIWYG editor	8.510 Ratings	8.2121 Ratings
Advanced code editor	8.09 Ratings	8.0114 Ratings
Page surveys	9.05 Ratings	6.217 Ratings
Visitor recordings	8.56 Ratings	8.418 Ratings
Preview mode	9.510 Ratings	7.6133 Ratings
Test duration calculator	9.510 Ratings	7.9101 Ratings
Experiment scheduler	9.010 Ratings	8.2101 Ratings
Experiment workflow and approval	7.96 Ratings	7.881 Ratings
Dynamic experiment activation	8.05 Ratings	7.565 Ratings
Client-side tests	9.59 Ratings	7.888 Ratings
Server-side tests	8.06 Ratings	7.244 Ratings
Mutually exclusive tests	7.610 Ratings	8.274 Ratings

Comparison of Audience Segmentation & Targeting features of Adobe Target and Optimizely Web Experimentation
Feature	Adobe Target 8.5 11 Ratings	Optimizely Web Experimentation 8.2 142 Ratings
Standard visitor segmentation	8.511 Ratings	8.4137 Ratings
Behavioral visitor segmentation	8.010 Ratings	7.6113 Ratings
Traffic allocation control	8.511 Ratings	9.1135 Ratings
Website personalization	9.010 Ratings	7.8103 Ratings

Comparison of Results and Analysis features of Adobe Target and Optimizely Web Experimentation
Feature	Adobe Target 9.0 11 Ratings	Optimizely Web Experimentation 8.3 138 Ratings
Heatmap tool	9.05 Ratings	9.313 Ratings
Click analytics	9.09 Ratings	8.833 Ratings
Scroll maps	9.05 Ratings	8.517 Ratings
Form fill analysis	9.05 Ratings	8.065 Ratings
Conversion tracking	9.510 Ratings	8.744 Ratings
Goal tracking	8.010 Ratings	8.2117 Ratings
Test reporting	9.511 Ratings	7.9126 Ratings
Results segmentation	8.510 Ratings	7.793 Ratings
CSV export	9.59 Ratings	7.992 Ratings
Experiments results dashboard	8.511 Ratings	8.049 Ratings

User Ratings
	Adobe Target	Optimizely Web Experimentation
Likelihood to Recommend	8.5 (38 ratings)	8.7 (238 ratings)
Likelihood to Renew	6.3 (24 ratings)	9.5 (51 ratings)
Usability	8.5 (6 ratings)	10.0 (58 ratings)
Availability	6.1 (4 ratings)	10.0 (7 ratings)
Performance	8.0 (3 ratings)	7.3 (6 ratings)
Support Rating	3.5 (9 ratings)	10.0 (16 ratings)
In-Person Training	8.1 (3 ratings)	- (0 ratings)
Online Training	6.1 (3 ratings)	3.0 (1 ratings)
Implementation Rating	7.2 (5 ratings)	8.0 (11 ratings)
Configurability	- (0 ratings)	6.0 (1 ratings)
Product Scalability	- (0 ratings)	8.0 (148 ratings)