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Adobe Target vs. Salesforce Marketing Cloud

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Adobe Target

169 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Target

    Score8.9 out of 10
    		N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Adobe TargetSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Adobe TargetSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Adobe TargetSalesforce Marketing Cloud
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    8.6
    11 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    a/b experiment testing10.011 Ratings00 Ratings
    Split URL testing8.510 Ratings00 Ratings
    Multivariate testing9.510 Ratings00 Ratings
    Multi-page/funnel testing8.07 Ratings00 Ratings
    Cross-browser testing8.65 Ratings00 Ratings
    Mobile app testing8.65 Ratings00 Ratings
    Test significance7.49 Ratings00 Ratings
    Visual / WYSIWYG editor8.510 Ratings00 Ratings
    Advanced code editor8.09 Ratings00 Ratings
    Page surveys9.05 Ratings00 Ratings
    Visitor recordings8.56 Ratings00 Ratings
    Preview mode9.510 Ratings00 Ratings
    Test duration calculator9.510 Ratings00 Ratings
    Experiment scheduler9.010 Ratings00 Ratings
    Experiment workflow and approval7.96 Ratings00 Ratings
    Dynamic experiment activation8.05 Ratings00 Ratings
    Client-side tests9.59 Ratings00 Ratings
    Server-side tests8.06 Ratings00 Ratings
    Mutually exclusive tests7.610 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    8.5
    11 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Standard visitor segmentation8.511 Ratings00 Ratings
    Behavioral visitor segmentation8.010 Ratings00 Ratings
    Traffic allocation control8.511 Ratings00 Ratings
    Website personalization9.010 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    9.0
    11 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Heatmap tool9.05 Ratings00 Ratings
    Click analytics9.09 Ratings00 Ratings
    Scroll maps9.05 Ratings00 Ratings
    Form fill analysis9.05 Ratings00 Ratings
    Conversion tracking9.510 Ratings00 Ratings
    Goal tracking8.010 Ratings00 Ratings
    Test reporting9.511 Ratings00 Ratings
    Results segmentation8.510 Ratings00 Ratings
    CSV export9.59 Ratings00 Ratings
    Experiments results dashboard8.511 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    -
    Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor00 Ratings8.1118 Ratings
    Dynamic content00 Ratings7.6149 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Landing pages00 Ratings7.8117 Ratings
    A/B testing00 Ratings7.9147 Ratings
    Mobile optimization00 Ratings7.3107 Ratings
    Email deliverability reporting00 Ratings8.2128 Ratings
    List management00 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.3108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards00 Ratings8.4115 Ratings
    Standard reports00 Ratings8.4120 Ratings
    Custom reports00 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Target and Salesforce Marketing Cloud
    Feature
    Adobe Target
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.486 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Adobe TargetSalesforce Marketing Cloud
    Likelihood to Recommend
    8.5
    (38 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    6.3
    (24 ratings)
    8.1
    (114 ratings)
    Usability
    8.5
    (6 ratings)
    4.1
    (35 ratings)
    Availability
    6.1
    (4 ratings)
    10.0
    (11 ratings)
    Performance
    8.0
    (3 ratings)
    9.6
    (9 ratings)
    Support Rating
    3.5
    (9 ratings)
    7.0
    (36 ratings)
    In-Person Training
    8.1
    (3 ratings)
    5.0
    (4 ratings)
    Online Training
    6.1
    (3 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.2
    (5 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)