TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll

    Score3.7 out of 10
    N/AAdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

    $40

    per month

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
    Pricing
    AdRollGoogle Ad Manager
    Editions & Modules
    Essentials
    $12
    per month
    Growth
    $25
    per month
    Starter
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    AdRollGoogle Ad Manager
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AdRollGoogle Ad Manager
    Considered Both Products
    NextRoll
    Chose AdRoll
    AdRoll helped me bypass google $50k lifetime spend to upload an email list to retarget my email list. And also helped combine stats from FB and Google and its partner in one place. But if you want more functionality or are heavy in ads, you might need to go directly to FB and …
    Incentivized
    Chose AdRoll
    Google Ads is our primary channel of advertising but we ran tests of our Dynamic Google retargeting vs Adroll and Adroll outperformed the Google retargeting. AdRoll was an easier process to get set up and start converting. We also found that the support from AdRoll outperformed …
    Incentivized
    Google
    Chose Google Ad Manager
    These are great programs, but when you stack up against Google, they cover a marginal amount of space. You want to use a program that covers a wide area, and currently, the ones listed don't quite have the same reach as the others. I would recommend them to people with high …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AdRollGoogle Ad Manager
    Ad Network Integration
    Comparison of Ad Network Integration features of AdRoll and Google Ad Manager
    Feature
    AdRoll
    6.8
    21 Ratings
    Google Ad Manager
    7.6
    24 Ratings
    Data Transfer6.721 Ratings7.524 Ratings
    DSP integration6.815 Ratings7.719 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdRoll and Google Ad Manager
    Feature
    AdRoll
    4.2
    44 Ratings
    Google Ad Manager
    7.4
    35 Ratings
    Ad campaign creation1.143 Ratings9.235 Ratings
    Ad deployment8.044 Ratings8.135 Ratings
    Display advertising4.041 Ratings7.234 Ratings
    Ad display and retargeting segmentation4.044 Ratings7.233 Ratings
    Sequence targeting4.026 Ratings5.025 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdRoll and Google Ad Manager
    Feature
    AdRoll
    1.7
    44 Ratings
    Google Ad Manager
    6.9
    34 Ratings
    Ad dashboards1.144 Ratings5.032 Ratings
    Ad performance reports1.144 Ratings7.034 Ratings
    Ad conversion tracking3.042 Ratings7.033 Ratings
    Ad attribution reporting1.138 Ratings7.030 Ratings
    Cross-channel ad management3.031 Ratings8.126 Ratings
    Ad forecasting and optimization1.128 Ratings7.030 Ratings
    User Ratings
    AdRollGoogle Ad Manager
    Likelihood to Recommend
    1.1
    (49 ratings)
    8.0
    (35 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    7.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    9.0
    (3 ratings)
    Support Rating
    1.0
    (6 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)