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AdRoll vs. Google Campaign Manager 360

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll

    Score3.7 out of 10
    N/AAdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

    $40

    per month

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
    Pricing
    AdRollGoogle Campaign Manager 360
    Editions & Modules
    Essentials
    $12
    per month
    Growth
    $25
    per month
    Starter
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    AdRollGoogle Campaign Manager 360
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AdRollGoogle Campaign Manager 360
    Considered Both Products
    NextRoll
    Chose AdRoll
    AdRoll stacks up really well against other similar providers, as its main retargeting engine is unmatched in the marketplace. It is also super easy to use and intuitive to set up and manage ad campaigns at scale - as opposed to some other platforms that can get difficult to …
    Incentivized
    Chose AdRoll
    Google Ads is a powerhouse, but AdRoll provides its own niche ability to target specific people.
    Incentivized
    Chose AdRoll
    AdRoll is perhaps the best for very small businesses (less the 50 employees), is the easiest to set-up and administer. Google Marketing I would rate the best overall tool - excels with future product direction, campaign management, and targeting. Criteo has perhaps the best …
    Incentivized
    Google
    Chose Google Campaign Manager 360
    We evaluated multiple other tools such as Atlax, OpenX, AdRoll, and PointRoll. We picked up Double Click for multiple reason - 1. Creative Control and Creative Insights 2. Centralized Management of Campaigns and 3. Data Ownership. Double Click stood on par with other products …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AdRollGoogle Campaign Manager 360
    Ad Network Integration
    Comparison of Ad Network Integration features of AdRoll and Google Campaign Manager 360
    Feature
    AdRoll
    6.8
    21 Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    Data Transfer6.721 Ratings9.024 Ratings
    DSP integration6.815 Ratings9.026 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdRoll and Google Campaign Manager 360
    Feature
    AdRoll
    4.2
    44 Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    Ad campaign creation1.143 Ratings8.033 Ratings
    Ad deployment8.044 Ratings10.033 Ratings
    Display advertising4.041 Ratings10.030 Ratings
    Ad display and retargeting segmentation4.044 Ratings9.031 Ratings
    Sequence targeting4.026 Ratings7.023 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdRoll and Google Campaign Manager 360
    Feature
    AdRoll
    1.7
    44 Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    Ad dashboards1.144 Ratings10.031 Ratings
    Ad performance reports1.144 Ratings9.033 Ratings
    Ad conversion tracking3.042 Ratings9.032 Ratings
    Ad attribution reporting1.138 Ratings9.031 Ratings
    Cross-channel ad management3.031 Ratings9.026 Ratings
    Ad forecasting and optimization1.128 Ratings9.025 Ratings
    User Ratings
    AdRollGoogle Campaign Manager 360
    Likelihood to Recommend
    1.1
    (49 ratings)
    9.0
    (45 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    8.0
    (13 ratings)
    Usability
    8.0
    (6 ratings)
    8.0
    (2 ratings)
    Support Rating
    1.0
    (6 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    6.0
    (2 ratings)