AdRoll vs. Kevel
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AdRoll | Score3.7 out of 10 | N/A | AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights. | $40 per month |
 Kevel | Score8.2 out of 10 | Enterprise companies (1,001+ employees) | Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs… | N/A |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Pricing is customized based on feature needs, support needs, and monthly request volume. | ||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| AdRoll | Kevel | |
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| Likelihood to Recommend | 1.1 | 10.0 |
| Likelihood to Renew | 7.0 | - |
| Usability | 8.0 | - |
| Support Rating | 1.0 | - |
| Implementation Rating | 8.0 | - |