| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AdRoll | Score3.7 out of 10 | N/A | AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights. | $40 per month |
 Taboola | Score8 out of 10 | N/A | Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.). | $10 Starting Price Per Day |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| AdRoll | Taboola | |
|---|---|---|
| Considered Both Products | Chose AdRoll Adroll is much easier to use. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Taboola We saw lower CPCs on Taboola when running a cost per click campaign. We also had a better conversion rate. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| AdRoll | Taboola | ||||||||||||||||||||||
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| AdRoll | Taboola | |
|---|---|---|
| Likelihood to Recommend | 1.1 | 8.0 |
| Likelihood to Renew | 7.0 | - |
| Usability | 8.0 | 5.0 |
| Support Rating | 1.0 | 2.9 |
| Implementation Rating | 8.0 | - |
