Adstream vs. Basis DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adstream
Score 6.0 out of 10
N/A
N/AN/A
Basis DSP
Score 9.0 out of 10
N/A
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A
Pricing
AdstreamBasis DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdstreamBasis DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdstreamBasis DSP
Considered Both Products
Adstream
Chose Adstream
I love Adstream because it does a great job at streamlining its ads to different components and different industry providers unlike Apple iAds and Google AdMob. It also is very helpful for a new business like myself to reach different audiences and hopefully generate some …
Basis DSP
Chose Basis DSP
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to …
Chose Basis DSP
Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients.
Compared to …
Chose Basis DSP
Compared to these 3 alternatives, Basis DSP is the easiest to use. Applovin is more complex but it is very messy and the learning curve is pretty steep. Applovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor …
Chose Basis DSP
Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Chose Basis DSP
We've previously tested Pocketmath and evaluated Beeswax.

Pocketmath and Basis are roughly the same in terms of cost and inventory. However, Pocketmath's interface, while very attractive, is very difficult to use to deploy large scale campaigns quickly. It is definitely …
Chose Basis DSP
The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level …
Chose Basis DSP
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Chose Basis DSP
SiteScout has much more control over our ads than other comparable platforms offer. We spend a bit of time configuring everything, but we're able to perform many A/B tests and really optimize our campaigns to a very detailed level.
Best Alternatives
AdstreamBasis DSP
Small Businesses
Google AdMob
Google AdMob
Score 3.2 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdstreamBasis DSP
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
AdstreamBasis DSP
Likelihood to Recommend
It's best when dealing with several clients, products, and creative materials. When dealing with a high volume of creative materials to be trafficked to several different networks, I'd recommend Adstream.
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Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
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Pros
  • Simple process of getting ads to different channels.
  • Awesome customer service support.
  • Integrated streamlined way of reaching different types of customers for your product.
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  • Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
  • The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
  • Easy to use platform.
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Cons
  • It would be good if ISCI codes were automatically created based on pre-defined variables
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  • Managed service is a little pricey and tends to have slightly lower performance
  • interface is very 90's, could use a real facelift purely from an aesthetic perspective
  • Reports are continually being updated but could use some refinement in output for client-facing reports
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Likelihood to Renew
I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.
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No answers on this topic
Usability
No answers on this topic
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
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Support Rating
No answers on this topic
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
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Implementation Rating
No answers on this topic
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
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Alternatives Considered
I love Adstream because it does a great job at streamlining its ads to different components and different industry providers unlike Apple iAds and Google AdMob. It also is very helpful for a new business like myself to reach different audiences and hopefully generate some revenue from these types of diversified ads.
Read full review
Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients. Compared to other DSPs though, it lags on performance solutions.
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Return on Investment
  • I have seen a positive impact on ROI after I used Adstream.
  • I have been able to engage different types of clients as a result of my partnership with Adstream.
  • There is a negative aspect and that is their price range which can be lowered for a startup like myself.
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  • Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
  • The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
  • Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).
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ScreenShots