Advanced Web Ranking vs. BrightLocal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Advanced Web Ranking
Score 8.2 out of 10
N/A
Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.N/A
BrightLocal
Score 10.0 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Pricing
Advanced Web RankingBrightLocal
Editions & Modules
No answers on this topic
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
Offerings
Pricing Offerings
Advanced Web RankingBrightLocal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Community Pulse
Advanced Web RankingBrightLocal
Considered Both Products
Advanced Web Ranking
Chose Advanced Web Ranking
Advanced Web Ranking is the tool with page-view tracking, a supporting feature that works with page grading. More so, Advanced Web Ranking coordinates efficiently with Google analytics, hence, the reports provided by the two programs are accurate and consolidated. The revenue …
Chose Advanced Web Ranking
We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched …
Chose Advanced Web Ranking
There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're …
Chose Advanced Web Ranking
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because …
BrightLocal
Chose BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was …
Chose BrightLocal
The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the …
Chose BrightLocal
If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many …
Chose BrightLocal
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more …
Chose BrightLocal
BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
Chose BrightLocal
I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use spyfu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
Chose BrightLocal
We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, …
Chose BrightLocal
BrightLocal's local ranking reports are the best ones out there. For everything else, they're just "similar" to the others and don't stand out from them. BrightLocal's online client report dashboards are also nice and not matched by the competition.
Chose BrightLocal
Brightlocal is a well established company with a good reputation and after using them for over 15 locations I can safely say it was an easy and safe investment for my marketing efforts. Compared to other alternatives Brightlocal gives you the flexibility to spend on specific …
Features
Advanced Web RankingBrightLocal
SEO
Comparison of SEO features of Product A and Product B
Advanced Web Ranking
9.8
Ratings
23% above category average
BrightLocal
6.7
Ratings
14% below category average
Keyword analysis10.00 Ratings7.00 Ratings
Backlink management9.00 Ratings4.00 Ratings
SERP ranking tracking10.00 Ratings7.70 Ratings
Page grader10.00 Ratings7.50 Ratings
Competitive analysis10.00 Ratings7.60 Ratings
Site audit / diagnostics9.00 Ratings9.90 Ratings
Site recommendations10.00 Ratings6.60 Ratings
Task management10.00 Ratings3.50 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Advanced Web Ranking
9.6
Ratings
23% above category average
BrightLocal
8.6
Ratings
12% above category average
Local SEO10.00 Ratings8.60 Ratings
Social SEO10.00 Ratings7.90 Ratings
Mobile SEO9.20 Ratings10.00 Ratings
Global SEO9.20 Ratings7.70 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Advanced Web Ranking
9.1
Ratings
7% above category average
BrightLocal
9.2
Ratings
8% above category average
Multi-domain support8.30 Ratings8.50 Ratings
Integration with web analytics tools9.80 Ratings9.90 Ratings
Best Alternatives
Advanced Web RankingBrightLocal
Small Businesses
Nozzle
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Score 10.0 out of 10
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Nozzle
Score 10.0 out of 10
Medium-sized Companies
Yoast
Yoast
Score 9.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Conductor
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Advanced Web RankingBrightLocal
Likelihood to Recommend
10.0
(0 ratings)
8.6
(0 ratings)
Support Rating
-
(0 ratings)
7.5
(0 ratings)
User Testimonials
Advanced Web RankingBrightLocal
Likelihood to Recommend
Advanced Web Ranking is helpful to companies that require higher website ranking, where there is keyword management through ranking and tracking. More so, to acquire a comprehensive report concerning the opponents, Advanced Web Ranking is readily resourceful. The content creation and management have been fostered by Advanced Web Ranking also.
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I recently broke away from corporation gyms and decided to start my own personal training business in Plano, TX. Looking to expand my visibility in order to bring in new clients, I signed up for BrightLocal after taking a Udemy class on optimizing my Google Business Page. I have not even had BrightLocal for a week and I have already seen a tripling increase in views on my Google Business Page and an increase in the number of people who have reached out to me. I signed up for the citation builder campaign and the campaign isn't even finished. BrightLocal also set me up with a customer service executive named Becki who was absolutely lovely! She gave me lots of things to think about and action steps to take to further expand the reach of my business. I haven't even been with BrightLocal for a month and I'm already so grateful for them! I highly recommend them and their services to help you grow your business!
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Pros
  • Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
  • It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
  • There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.
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  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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Cons
  • Updating reports when adding new keywords can be slow, taking a day or so to update.
  • Large keyword projects can be slow to update.
  • If you have a large number of keywords to track, the costs escalate quickly.
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  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
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Support Rating
No answers on this topic
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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Alternatives Considered
We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched back, AWR is more accurate and reliable as a keyword rank tracking tool.
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We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
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Return on Investment
  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Positive because it makes our local clients happy and want to renew with us.
  • Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it.
  • Positive to see local rankings up
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ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker