Agency Analytics vs. Iconosquare

Agency Analytics

Agency Analytics

33 Reviews and Ratings

Iconosquare

Iconosquare

21 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Agency Analytics	Score 9.9 out of 10	Mid-Size Companies (51-1,000 employees)	Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…	$12 per month per client campaign (minimum 5 client campaigns)
Iconosquare	Score 5.1 out of 10	N/A	"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…	$29 per month per user

Pricing

Agency Analytics

Iconosquare

Editions & Modules

Freelancer: $12
per month per client campaign (minimum 5 client campaigns)
Agency: $18
per month per client campaign (minimum 10 client campaigns)
Enterprise: contact for enterprise pricing

Single: $29
per month per user
Team: $49
per month
Custom: Contact Us
per month

Offerings

Pricing Offerings
Agency Analytics	Iconosquare
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

What is a Client Campaign? A client campaign represents a client (their website and integrations).

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More Pricing Information

Community Pulse
	Agency Analytics	Iconosquare
Considered Both Products	Agency Analytics Verified User Anonymous Chose Agency Analytics Agency Analytics is the best analytics platform for analyzing and reporting on multiple digital platforms under one roof. I haven't run into anything more powerful for analytics in my 10 years of marketing. Other platforms fall short on their list of integrations and what … Incentivized Helpful? Nathan Linkon Senior Software Engineer Chose Agency Analytics The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth … Incentivized Helpful? JM Johnston Mukwi IT Support Chose Agency Analytics Agency Analytics conducts site diagnostics, which is a complete evaluation means for traffic evaluation. Agency Analytics has done extra SEO features, through SERP tracking among other competitive approaches. Also, recommends the features to include in a site, to make it more … Incentivized Helpful? Sally Benson Digital Marketing Manager Chose Agency Analytics AgencyAnalytics is our preferred choice after using the above platforms and many others like them. Big or small, expensive or cheap, AgencyAnalytics takes the cake every time! Incentivized Helpful? Verified User Anonymous Chose Agency Analytics This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, … Incentivized Helpful? Charles Fashana, MBA COO (Chief Operating Officer) Chose Agency Analytics We identified Agency Analytics as the most well-rounded software for our agency’s needs. The platform was reasonably priced and included integrations for SEO, paid search, paid social, and organic social. Having reporting and tools for all major marketing channels will be … Incentivized Helpful? Verified User Anonymous Chose Agency Analytics Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital … Incentivized Helpful? Vito Altamura SEO Strategist Chose Agency Analytics I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the … Incentivized Helpful? Michael Stein Managing Partner Chose Agency Analytics Google Data Studio Incentivized Helpful? Sarah Nelson Customer Service Manager Chose Agency Analytics We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I … Incentivized Helpful? Gene Sower Internet Marketing Agency Chose Agency Analytics We stopped using Raventools because the report rendering was ridiculously slow. Incentivized Helpful? Gerry Dapergolas Inbound Marketing Strategist Chose Agency Analytics Semrush for more detailed analysis Incentivized Helpful? Jason Montoya Servant Leader Chose Agency Analytics I've used MOZ fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than MOZ. Incentivized Helpful?	Iconosquare Kèlene Poyurs Co-Founder Chose Iconosquare Iconograph was the first/best analytics platform we used to provide Instagram reports to clients. It stacks up well against other reporting platforms like Whatagraph and Agency Analytics, though it is not quite as feature-heavy as Agency Analytics. Incentivized Helpful? Verified User Anonymous Chose Iconosquare Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. … Incentivized Helpful? Verified User Anonymous Chose Iconosquare I only use Iconosquare for our Instagram needs. Incentivized Helpful? Verified User Anonymous Chose Iconosquare Iconosquare is a specialty analytics tool, specifically designed for tracking Instagram performance. A lot of the one tool for all solutions do many things well, but not any one thing great. For Instagram, we needed something that could measure our brand's Instagram post … Incentivized Helpful? Verified User Anonymous Chose Iconosquare We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Iconosquare Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to … Incentivized Helpful? Jared DeLong Communications Manager Chose Iconosquare We only looked at Iconosquare because there wasn't much else out there with the same level of analytics, filtering options and features that this tool offered for Instagram. Other tools have some Instagram analytics, but they don't focus on the data that needs to be looked at … Incentivized Helpful?

Best Alternatives
	Agency Analytics	Iconosquare
Small Businesses	Supermetrics Score 10.0 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Supermetrics Score 10.0 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Alteryx Platform Score 8.9 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Agency Analytics	Iconosquare
Likelihood to Recommend	10.0 (0 ratings)	8.0 (0 ratings)
Support Rating	9.8 (0 ratings)	9.4 (0 ratings)

User Testimonials
	Agency Analytics	Iconosquare
Likelihood to Recommend	Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer. Incentivized JM Johnston Mukwi IT Support Read full review	A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform. Incentivized Peyton Dixon TikTok Lead Read full review
Pros	Beautiful platform. Easy to use and view. Transparent for us with clients as we can add our clients to give them live access to the dashboard. Loads of integrations! The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter. Incentivized Sally Benson Digital Marketing Manager Read full review	Provides in-depth analytics on engagement. Provides in-depth analytics on consistencies among your follower base. Provides insight into ways to grow your followership and refine your content. Incentivized Jared DeLong Communications Manager Read full review
Cons	Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously. Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor. Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only. Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner. Incentivized Vito Altamura SEO Strategist Read full review	Only accesses Facebook and Instagram analytics - no other platforms Does not separate paid and organic metrics A lot of features you need to pay extra for Incentivized Kelcey Zacarese Analytics Manager, Social Read full review
Support Rating	They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance. Incentivized Verified User Anonymous Read full review	We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use. Incentivized Verified User Anonymous Read full review
Alternatives Considered	The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users. Incentivized Nathan Linkon Senior Software Engineer Read full review	Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. For those looking for more robust social media management platforms that include other channels, Iconosquare might not be the platform for you. Incentivized Verified User Anonymous Read full review
Return on Investment	It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it. We can identify issues and solve for them before we lose clients It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses Incentivized Verified User Anonymous Read full review	It helped to better guide our content on Instagram. Iconosquare allowed us to track our IG Stories analytics, which surprisingly few social analytics platforms can do. Iconosquare is a great tool to use when you get last-minute fire drill asks about Instagram performance and data. Incentivized Verified User Anonymous Read full review
ScreenShots	Agency Analytics Screenshots	Iconosquare Screenshots