Agile CRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agile CRM
Score 9.8 out of 10
N/A
Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.
$14.99
per month per user
LeadSquared
Score 7.3 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Pricing
Agile CRMLeadSquared
Editions & Modules
Starter
$14.99
per month per user
Regular
$49.99
per month per user
Enterprise
$79.99
per month per user
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Offerings
Pricing Offerings
Agile CRMLeadSquared
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$100 Per Account
Additional DetailsDiscount available for annual billing (34%), and additional discounts available for 2-year plans (40%).Additional add-ons and modules available for expanded functionality. Special pricing for startups.
More Pricing Information
Community Pulse
Agile CRMLeadSquared
Considered Both Products
Agile CRM
Chose Agile CRM
Agile is more user-friendly and better sits our needs due to tagging, workflows, and its campaign structures. However, we are considering moving away due to support and email issues.
Chose Agile CRM
It used to be great, but that was 5 years ago. [In my opinion], its more recent takeover by 500 Apps is a disaster and the systems are broken.
Chose Agile CRM
It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform …
Chose Agile CRM
I have used Microsoft 365 and older DOS-based programs, both of which have clunky interfaces, are not very user friendly, and are very hard to customize for information. For example, to have a searchable function in 365, we had to add a window and put our search words in the …
Chose Agile CRM
Agile is much more cost effective than Salesforce for some of the projects we do.
Chose Agile CRM
It works better than other systems because of different factors such as the effective customer portal, the ability to email the case facility directly, the chat/live support experience, the social integration experiences such as Twitter, Facebook, the ability to make, receive, …
Chose Agile CRM
The price is far more affordable for a startup with Agile, however, HubSpot has far better features and support.
Chose Agile CRM
Agile CRM is an all-in-one CRM tool that is easy to use and cost-efficient depending on your business needs. Agile is a very effective CRM system and can quickly access your customer/prospect information. Agile's ability to integrate the marketing automation, CRM, telephony, …
Chose Agile CRM
Saleforce - Too expensive.
SugarCRM - Versatile. Free. But Slow.
Filemaker - Originally designed my own CRMWhich gave me full control of all functionality. But having an online system that is hosted in the cloud provides considerable advantages particularly when allowing access …
Chose Agile CRM
I trialed a number of other CRMs much to the disgust of my colleagues!

  • Pipedrive was great but more sales focussed and heavy on Javascript so felt slow at times
Chose Agile CRM
Agile CRM did most of what PipeDrive did, some of what Hubspot does, and a range of other stuff that I was starry eyed about at the outset. but I eventually concluded that a jack-of-all-trades was not what i was looking for. And while the support team tried, they didn't have …
Chose Agile CRM
Agile CRM is much less expensive than salesforce. It might not have all the potential of those thousands of add-ons, but for those who have basic needs – and the need to customize to some extent, it more than delivers.
Agile CRM has more advanced features, particularly around …
Chose Agile CRM
Much easier to set up against Zoho.
User-friendly against Zoho.
Team acceptance against Zoho.
Chose Agile CRM
With Agile CRM, I get the most bang for my buck, being a one-man operation. Their selling point that they offer everything you need is very sexy when the budget is limited. At the end of the day, Agile CRM offered a solution to my core business problem (which was centralizing …
LeadSquared
Chose LeadSquared
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity …
Chose LeadSquared
We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us.
Chose LeadSquared
Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
Chose LeadSquared
LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
Chose LeadSquared
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
Chose LeadSquared
Its just because the team was approachable , this is one very good point
Just a call and sms away are the team for support.
Chose LeadSquared
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
Chose LeadSquared
It satisfied our key metrics of features and recurring costs.
Chose LeadSquared
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Chose LeadSquared
Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Chose LeadSquared
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
Chose LeadSquared
Simple to use - Intensive training is not required
Best in class interfaces - intuitive and responsive
Responsive web design templates are available
Chose LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
Chose LeadSquared
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Chose LeadSquared
We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity.
Chose LeadSquared

According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties.

So I started using …

Chose LeadSquared
It's most effective and less expensive.
Chose LeadSquared
The only Product we used and using "LeadSquared"
Chose LeadSquared
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
Chose LeadSquared
When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy.
Features
Agile CRMLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Agile CRM
3.2
Ratings
83% below category average
LeadSquared
-
Ratings
Customer data management / contact management3.60 Ratings00 Ratings
Workflow management5.50 Ratings00 Ratings
Territory management2.30 Ratings00 Ratings
Opportunity management3.40 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)1.10 Ratings00 Ratings
Contract management4.20 Ratings00 Ratings
Quote & order management3.50 Ratings00 Ratings
Interaction tracking3.70 Ratings00 Ratings
Channel / partner relationship management1.70 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Agile CRM
1.8
Ratings
123% below category average
LeadSquared
-
Ratings
Case management1.80 Ratings00 Ratings
Call center management1.80 Ratings00 Ratings
Help desk management1.80 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Agile CRM
3.3
Ratings
79% below category average
LeadSquared
-
Ratings
Lead management5.50 Ratings00 Ratings
Email marketing1.10 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Agile CRM
3.6
Ratings
71% below category average
LeadSquared
-
Ratings
Task management4.90 Ratings00 Ratings
Billing and invoicing management1.40 Ratings00 Ratings
Reporting4.40 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Agile CRM
1.4
Ratings
138% below category average
LeadSquared
-
Ratings
Forecasting1.30 Ratings00 Ratings
Pipeline visualization1.90 Ratings00 Ratings
Customizable reports1.10 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Agile CRM
4.1
Ratings
59% below category average
LeadSquared
-
Ratings
Custom fields3.90 Ratings00 Ratings
Custom objects6.00 Ratings00 Ratings
Scripting environment1.40 Ratings00 Ratings
API for custom integration5.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Agile CRM
5.9
Ratings
34% below category average
LeadSquared
-
Ratings
Single sign-on capability5.90 Ratings00 Ratings
Role-based user permissions5.90 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Agile CRM
3.0
Ratings
84% below category average
LeadSquared
-
Ratings
Social data3.00 Ratings00 Ratings
Social engagement3.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Agile CRM
5.2
Ratings
34% below category average
LeadSquared
-
Ratings
Marketing automation6.50 Ratings00 Ratings
Compensation management3.80 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Agile CRM
8.3
Ratings
12% above category average
LeadSquared
-
Ratings
Mobile access8.30 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Agile CRM
-
Ratings
LeadSquared
7.4
Ratings
11% below category average
WYSIWYG email editor00 Ratings7.00 Ratings
Dynamic content00 Ratings7.00 Ratings
Landing pages00 Ratings5.80 Ratings
A/B testing00 Ratings8.10 Ratings
Mobile optimization00 Ratings6.00 Ratings
Email deliverability reporting00 Ratings5.00 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Agile CRM
-
Ratings
LeadSquared
8.5
Ratings
3% above category average
Lead nurturing automation00 Ratings10.00 Ratings
Lead scoring and grading00 Ratings9.00 Ratings
Data quality management00 Ratings5.10 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Agile CRM
-
Ratings
LeadSquared
4.1
Ratings
52% below category average
Calendaring00 Ratings2.10 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Agile CRM
-
Ratings
LeadSquared
6.0
Ratings
14% below category average
Dashboards00 Ratings6.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings4.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Agile CRM
-
Ratings
LeadSquared
9.0
Ratings
9% above category average
API00 Ratings10.00 Ratings
Role-based workflow & approvals00 Ratings8.00 Ratings
Customizability00 Ratings10.00 Ratings
Best Alternatives
Agile CRMLeadSquared
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Agile CRM
Agile CRM
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agile CRMLeadSquared
Likelihood to Recommend
4.1
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.8
(0 ratings)
Usability
2.1
(0 ratings)
9.0
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
1.1
(0 ratings)
9.8
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Agile CRMLeadSquared
Likelihood to Recommend
Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and f=defeating the purpose of the system.
Read full review
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Read full review
Pros
  • The set-up was simple. We ran into a snag with my domain verification, but Agile support worked with me to get it resolved.
  • I love being able to create several scripts based on persona. You can easily use a rule to display the appropriate script for each contact.
  • Even team members new to CRM were able to grasp it and be efficient within a few hours - it's simple to navigate.
Read full review
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
  • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
  • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
  • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
  • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
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  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
Read full review
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
The tool has an affordable cost and is better than some market competitors. For delivering a great experience with a friendly user interface, low price, great technical support and several features that contribute to IT, sales and marketing teams, I recommend Agile CRM to friends and colleagues looking for such a solution.
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1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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Reliability and Availability
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
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No answers on this topic
Performance
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
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No answers on this topic
Support Rating
The support is good but most of them are in India so heavy accents but if you can work past that they are very helpful and get the job done. What's good about that is they offer all types of hours for support not just 9-5 which I liked because I was able to get to support when I was building in the late-night hours when I couldn't get something to work.
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Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Online Training
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
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No answers on this topic
Implementation Rating
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
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No answers on this topic
Alternatives Considered
Agile CRM is an all-in-one CRM tool that is easy to use and cost-efficient depending on your business needs. Agile is a very effective CRM system and can quickly access your customer/prospect information. Agile's ability to integrate the marketing automation, CRM, telephony, and analytics with current company procedures and solutions makes it difficult to consider other similar tools.
Read full review
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
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Scalability
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
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No answers on this topic
Return on Investment
  • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
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  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
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ScreenShots

Agile CRM Screenshots

Screenshot of a contact in Agile CRMScreenshot of the Agile CRM dashboardScreenshot of tasks, in Agile CRMScreenshot of Agile CRM reportingScreenshot of stages of a campaign, presented in Agile CRM

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation