Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.
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Tealium Customer Data Hub
Score 8.2 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
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Pricing
Amperity
Tealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amperity
Tealium Customer Data Hub
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Amperity
Tealium Customer Data Hub
Features
Amperity
Tealium Customer Data Hub
Tag Management
Comparison of Tag Management features of Product A and Product B
Amperity
9.1
Ratings
10% above category average
Tealium Customer Data Hub
8.2
Ratings
1% below category average
Tag library
10.00 Ratings
9.00 Ratings
Tag variable mapping
9.00 Ratings
8.00 Ratings
Ease of writing custom tags
9.00 Ratings
8.00 Ratings
Rules-driven tag execution
9.00 Ratings
9.10 Ratings
Tag performance monitoring
9.00 Ratings
4.30 Ratings
Page load times
10.00 Ratings
8.90 Ratings
Mobile app tagging
9.00 Ratings
8.00 Ratings
Library of JavaScript extensions
8.00 Ratings
9.90 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amperity
9.0
Ratings
9% above category average
Tealium Customer Data Hub
-
Ratings
Standard visitor segmentation
9.00 Ratings
00 Ratings
Behavioral visitor segmentation
10.00 Ratings
00 Ratings
Traffic allocation control
9.00 Ratings
00 Ratings
Website personalization
8.00 Ratings
00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Amperity is best suited for enterprises looking for refined analytics CDPs. It does not have campaign or delivery capabilities but makes up for that through the plethora of third-party integration it offers. The pricing is very attractive and it offers various usage-based tiers which are ideal for even small and mid-sized enterprises. Lastly, the software itself is very easy to use and marketers will enjoy the dashboard UI/UX and various reporting features it has.
Definitely in highly regulatory verticals. Tealium Customer Data Hub has the edge compared to its competitors when it comes to working in those spaces. I would also recommend it for marketing teams who have some IT support, but not a huge tech team that is able to support them in some sort of custom integrations. But are looking to quickly stand up a tool and start seeing returns quickly.
Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
Security around the data is key and Tealium excels in this area.
The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
You have to wait for a Real-Time event to see the payload. There is no sample or other option.
I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
No vendor has ever delivered the level of support that we regularly get from Tealium. Whenever we run into an issue, we submit a ticket and always hear back within a few hours (or sooner based on the urgency noted in the ticket). Tealium support often helps me to customize the tags or pixels we set, they help to solve problems such as "Why did data suddenly stop being collected?" and more.
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
All of these products they have the final usage of these technologies is all of the times around using Insider. For example, you have a CDP capability, but in order to activate to their own digital channels like WhatsApp or SMS or personalization on site, and you have other technologies that do the same and Tealium what makes different, it's all about the data. They are very neutral and it's the main difference between Tealium and the other technologies.
Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Return on investment is always questioned at our company across our Tealium Customer Data Hub suite. How can we trace back that ROAS has improved because we integrated a new connector through Tealium Customer Data Hub. I think knowing that would be helpful.
Since we have a small team with limited resources, Tealium Customer Data Hub has been really helpful in adding tags/connectors with ease. This in turn, has allowed us to have more time working on things outisde of tagging.
