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Amplitude Analytics vs. Heap

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amplitude Analytics

    Score8.3 out of 10
    N/AAmplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

    $61

    per month

    Heap

    Score7.9 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    Pricing
    Amplitude AnalyticsHeap
    Editions & Modules
    Plus
    $49
    per month (paid annually)
    Growth
    Contact Sales
    Enterprise
    Contact Sales
    Starter
    Free
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    Offerings
    Pricing Offerings
    Amplitude AnalyticsHeap
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
    More Pricing Information
    Community Pulse
    Amplitude AnalyticsHeap
    Considered Both Products
    Amplitude
    No answer on this topic
    Heap
    Chose Heap
    Heap is better because its easy to use, easy to install. With Heap you just add a snippet of tracking code to your header, instead of having to instrument each event like you do with other tools.
    Incentivized
    Chose Heap
    Heap is better then Pendo and Amplitude. Compared to Amplitude, Heap is cheaper and easier to analyze and use. Configurations might be cumbersome but in the long run, users find it very seamless and easy. Compared to Pendo, Heap offers much superior analytics, event …
    Incentivized
    Chose Heap
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there …
    Incentivized
    Chose Heap
    Heap blows away the competition in this space in my opinion. Amplitude was the closest competitor but did not have the ease of instrumentation that Heap offers out of the box. Google Analytics has gotten worse year after year and was borderline worthless for our business, as …
    Incentivized
    Chose Heap
    Heap is a little more user-friendly and much more robust than Google Analytics, but it is less user-friendly than Amplitude.
    Incentivized
    Chose Heap
    During the procurement process, we looked at Google Analytics and Amplitude. Google Analytics is free, and it is a platform we are already using frequently at my company; however, it does not have the dynamic product analytics capabilities that we need. Amplitude is more …
    Incentivized
    Chose Heap
    We currently use Domo, Heap, and Amplitude. We chose to keep Heap because it is user-friendly and easy to learn. We need the rest to make it a bit easier to analyze and create more powerful charts.
    Incentivized
    Chose Heap
    Mixpanel forced us to put tracking tags everywhere which wasn’t helping us achieve our goals. amplitude looked good but found it harder to use
    Incentivized
    Chose Heap
    Ease of implementation combined with auto data capture makes it pretty fast to get insights.
    Incentivized
    Chose Heap
    The only tool that compares is Adobe Analytics. I can't say enough good things about Heap's ease of use and ability to enable business users.
    Incentivized
    Chose Heap
    For web analytics, I prefer Heap over some of its competitors like Adobe Analytics, Looker, or Google Analytics, primarily because I find it more intuitive to use. For mobile, I actually prefer Amplitude as I'm not sure that has been a priority for Heap (yet) and Amplitude does …
    Incentivized
    Chose Heap
    Most other tools have good features but heap has the historical data and collects every type of data you can imagine. That allows us to make new queries as things evolve while we still have the point of reference from all these data points. Other tools are good but its harder …
    Incentivized
    Chose Heap
    Heap stood out from other tools in the following ways: Comprehensive auto-tracking and "spotlight" tool allows us to add event attributes through their UI which greatly reduces the reliance on Engineering resources for instrumentation. Their "Effort Analysis" tool helps …
    Incentivized
    Chose Heap
    I'd say Heap is a simpler version of Amplitude. It does ~70% of what Amplitude does. If you're looking to go deeper with product analytics, it's hard to beat Amplitude.
    Incentivized
    Chose Heap
    Amplitude: I used it a long time ago, the same story of viewing but not creating the platforms. Google: It was too confusing and overwhelming. I think Heap is a better UI and easier to manage.
    Incentivized
    Chose Heap
    Auto-capture, familiar and easy UX
    Incentivized
    Chose Heap
    We're a fairly small team with limited Dev resources. So the main reason that we went with Heap is that it allows non-technical users to define events. That way we're never blocked by needing Dev to define an event and then waiting to collect data.
    Incentivized
    Chose Heap
    This platform is giving better services. [It] is incredible in terms of usage because it is so simple and easy to use. Moreover, there are so many different, unique, and innovative features that the whole user experience just amps up [in] an instant. Also, the support team is …
    Incentivized
    Chose Heap
    Comparing to Mixpanel and Amplitude, the retro analytics option and the engineering light event implementation functions that Heap provides were crucial.

    Comparing to FullStory, Heap analytics BI options and the data complexity were the reasons.
    Incentivized
    Chose Heap
    Heap's implementation is by far the easiest across the different analytics products I've used. The only downside is that the analysis part is a bit more confusing to set up, and sometimes the confidence of the auto track is a bit shaky, although, these issues can usually be …
    Incentivized
    Chose Heap
    Pendo did not meet two of our key requirements: auto-capture of every user interaction (Pendo only captures events you manually tag, which becomes a part-time job on its own as the product changes), and a data warehouse integration (custom ETL pipelines have to be built and …
    Incentivized
    Chose Heap
    Pendo I don't see as a direct competitor, as Heap is much more flexible and powerful of a tool. I use Pendo for onboarding flows and metrics about that, but that's about it. We used Amplitude at my last company, but I was not a big user of it. My feeling about it is very …
    Incentivized
    Chose Heap
    Heap excelled in startup/time to value as well as cost.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    Amplitude AnalyticsHeap
    Likelihood to Recommend
    8.4
    (31 ratings)
    8.1
    (232 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.3
    (9 ratings)
    Usability
    7.7
    (3 ratings)
    8.9
    (64 ratings)
    Availability
    9.0
    (1 ratings)
    9.1
    (2 ratings)
    Performance
    10.0
    (1 ratings)
    8.4
    (61 ratings)
    Support Rating
    9.0
    (6 ratings)
    9.0
    (8 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    9.0
    (3 ratings)
    Configurability
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    7.3
    (2 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.2
    (1 ratings)