TrustRadius: an HG Insights company

Fullstory

Score9.1 out of 10

150 Reviews and Ratings

Top Performing Features

  • Session Recording and Replay

    Session recording and replay features allow users to analyze visitor behavior on one particular webpage.

    Category average: 9.6

  • User Segmentation

    Creates user segments based on demographics, location, preferences, and past behavior.

    Category average: 9.7

  • Heatmap tool

    A tool that shows which elements of the page generate the most visitor engagement.

    Category average: 9.8

Areas for Improvement

  • Dashboard / Report / Visualization Interactivity on Mobile

    In-app dashboard reports and data visualization.

    Category average: 9

  • Goal tracking

    Enables users to set up key website/mobile performance metrics on their landing pages and track them.

    Category average: 8.9

  • Mobile App Analytics

    Analytics based on real-time user mobile access.

    Category average: 8.8

Wonderful tool to help understand your users.

Use Cases and Deployment Scope

We use FullStory in our organization to understand both the internal and external customers of our products. This allows us to handle an issue that comes up, whether the customer reported it or not, and to plan new features and improvements by watching how the users work today. Problems that led us to use FullStory, to begin with, were that even when a customer reported an issue, they weren't always sure what exactly was the process they performed before the issue occurred. FullStory helps with that and so much more.

Pros

  • Record user sessions.
  • Show metrics of many use cases in our product.
  • Show insights from user sessions, including inspect mode and performance tools.

Cons

  • UI takes time to load in recorded sessions.
  • When searching for events, more grouping by a user can be helpful.
  • Jumping between seconds in a recorded session is clumsy since it isn't accurate with the player tool. Even a second-by-second jump button can help with this.
  • The search and filter can suggest more common options.

Return on Investment

  • Improve bug identification by 30%.
  • Quick bug understanding- a substantial improvement.
  • Overall customer experience improvement.
  • User was hesitant at first when found out about implementing this product. Assuring it's only for handling issues really helped.

Other Software Used

Jira Work Management, Sentry, Sumo Logic

FullStory helps us understand our user behaviors and identify bugs!

Use Cases and Deployment Scope

We use Fullstory in our organization to identify pain points our customers are having, technical problems within the platform, and to track custom events like clicks and page views. The most helpful feature we utilize is the session replay where we can replay individual user interactions to see how they navigate our website, and then we can make suggestions to our engineering teams

Pros

  • Session Replay
  • Error tracking
  • User insights

Cons

  • sometimes users are hard-to-find
  • some sessions don't get recorded
  • live viewing doesnt always work for me

Return on Investment

  • It has allowed our product and engineering teams to QUICKLY identify bugs
  • Improved user experience when we can fix their issue in a short amouint of time
  • Helpful to see how customers are reacting to our new onboarding product tours through A/B testing

Other Software Used

ClickUp, Shortcut, Looker, Salesforce Sales Cloud

Love the Full Story that Fullstory brings.

Use Cases and Deployment Scope

I use this to track how users interact with our product. It helps us to see how users actually use our product vs what we anticipated they would do and helps us to improve our offerings and update our products to be more intuitive and useful, as well as identifying bugs or things that don't work as they should.

Pros

  • I really like the dead click feature.
  • It's easy to find sessions on specific pages I'm looking at.
  • It's awesome to actually watch what each user did in that session through video.

Cons

  • more plain speak and less code talk (the "if/then" stuff just let me type out what I want and you understand it.
  • Hard to sometimes find the right starting point or page where I need to begin a search.
  • Sharing with others is cool but would be cooler to interact on the website as a whole rather than sharing a link to a session, have like a shared stuff on the site (maybe that already exists?)

Return on Investment

  • Definitely improved Bug identification.
  • Improved the ability to dive in and figure out where a user is going wrong or doing something we didn't anticipate.
  • Being able to get a lot more data more quickly without having to do as many 1-1 interviews which can be very timely.

Alternatives Considered

Pendo.io and Adobe Analytics

Other Software Used

productboard, Lucidchart, Atlassian Jira Product Discovery, Domo

Fullstory has made customer detectivework EASY!

Use Cases and Deployment Scope

We mainly use Fullstory for customer support. It helps us do the detective work to understand a customer's full online experience [and where they might have gone wrong on our website]. We also use Fullstory's segmentation to assess how users are interacting with our web pages and where there's room for improvement.

Pros

  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.

Cons

  • Sometimes it seems like we're missing sessions even before we've passed our quota.
  • Would be nice to get notifications regarding large dead click areas and insights on what to change.
  • Would be cool to have suggested people. For I.e. if a user comes in with one email but complains to us via another, it can be hard to find them. Can Fullstory connect the dots so we don't have to?
  • Pricing is pretty high. We'd like to get more sessions but it's too much $$$.

Return on Investment

  • Improved customer retention.
  • Improved bug identification.
  • Improved customer experience.
  • Time-saving around customer detective work (i.e. if a customer complains, finding out what went wrong).
  • Page success tracking.

Other Software Used

Help Scout, Iterable, SurveyMonkey, Chargebee, OptinMonster, Looker, Amplitude Analytics

Foundational to my day-to-day role.

Use Cases and Deployment Scope

I completely require Fullstory to properly analyze user data when it comes to prospecting strategizing, customer success, and product knowledge. The data is imperative to identify what users were visiting which sites, when, and how easily they were able to access vs being frustrated with certain aspects of the site. It is also key to my ability to identify where usage may be higher or lower across various products.

Pros

  • Date and time of customer usage.
  • Overall customer usage.
  • Quick view of reports/analytics across user data.
  • Drilling down on use - helps identify what works or doesn't in the product from a user perspective.

Cons

  • A very robust tool can feel overwhelming at times.
  • Would like examples of how to build reports, data, etc., on the home page.
  • Industry-specific guides on how to navigate and best use the data.

Return on Investment

  • Easy-to-access end-user data points that are imperative to sales conversations.
  • Increases the speed at which QA or customer success investigations can be completed.
  • Improves visibility into product use.

Other Software Used

Salesforce CMS, Outreach