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AppLovin Exchange (ALX) vs. Basis DSP

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppLovin Exchange (ALX)

    Score6.9 out of 10
    N/AAppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A

    Basis DSP

    Score9 out of 10
    N/ABasis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A
    Pricing
    AppLovin Exchange (ALX)Basis DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AppLovin Exchange (ALX)Basis DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppLovin Exchange (ALX)Basis DSP
    Considered Both Products
    AppLovin
    No answer on this topic
    Basis Global Technologies (formerly Centro)
    Chose Basis DSP
    Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
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    Implementation went as expected
    No answers on this topic
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    User Ratings
    AppLovin Exchange (ALX)Basis DSP
    Likelihood to Recommend
    8.0
    (4 ratings)
    9.0
    (14 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    6.8
    (2 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)