| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AppNexus | Score9 out of 10 | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A |
 Basis DSP | Score9 out of 10 | N/A | Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. | N/A |
| AppNexus | Basis DSP | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| AppNexus | Basis DSP | |
|---|---|---|
| Considered Both Products | No answer on this topic | Chose Basis DSP Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| AppNexus | Basis DSP | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad Network Integration |
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| AppNexus | Basis DSP | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 9.0 |
| Likelihood to Renew | 4.0 | 10.0 |
| Usability | 5.0 | 9.0 |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 6.0 | 10.0 |
| Online Training | 2.0 | - |
| Implementation Rating | 5.0 | 9.0 |
| Configurability | 5.0 | - |
| Ease of integration | 5.0 | - |
| Product Scalability | 5.0 | - |
| Vendor post-sale | 6.0 | - |
| Vendor pre-sale | 4.0 | - |
