Chose OpenX
If OpenX wants to be used or adopted by more desks or RTB partners than it needs to provide the transparency and premium inventory that a AppNexus, ADX and Rubicon provide. This goes for the open exchange and private marketplaces.
AppNexus vs. OpenX
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AppNexus | Score9 out of 10 | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A |
 OpenX | Score1 out of 10 | N/A | OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement. | N/A |
| AppNexus | OpenX | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| AppNexus | OpenX | |
|---|---|---|
| Considered Both Products | No answer on this topic | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| AppNexus | OpenX | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| AppNexus | OpenX | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 7.3 |
| Likelihood to Renew | 4.0 | 7.0 |
| Usability | 5.0 | 9.0 |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 6.0 | 10.0 |
| Online Training | 2.0 | - |
| Implementation Rating | 5.0 | - |
| Configurability | 5.0 | - |
| Ease of integration | 5.0 | - |
| Product Scalability | 5.0 | - |
| Vendor post-sale | 6.0 | - |
| Vendor pre-sale | 4.0 | - |