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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppNexus

    Score9 out of 10
    N/AAppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A

    The Trade Desk

    Score9 out of 10
    N/AThe Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
    Pricing
    AppNexusThe Trade Desk
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    AppNexusThe Trade Desk
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppNexusThe Trade Desk
    Considered Both Products
    AppNexus
    Chose AppNexus
    AppNexus has more advanced targeting options as well as better publishers than The Trade Desk. Even if the system is harder to use and less intuitive they have a lot of CTV inventory and are at the forefront of the industry. They should expand on other markets to improve their …
    Incentivized
    Chose AppNexus
    The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within …
    Incentivized
    Chose AppNexus
    We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform …
    Incentivized
    The Trade Desk
    Chose The Trade Desk
    The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that …
    Incentivized
    Chose The Trade Desk
    The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
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    Lived up to sales and marketing promises
    No answers on this topic
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    Implementation went as expected
    No answers on this topic
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    Features
    AppNexusThe Trade Desk
    Ad Network Integration
    Comparison of Ad Network Integration features of AppNexus and The Trade Desk
    Feature
    AppNexus
    8.5
    8 Ratings
    The Trade Desk
    -
    Ratings
    Data Transfer8.06 Ratings00 Ratings
    DSP integration9.08 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AppNexus and The Trade Desk
    Feature
    AppNexus
    8.0
    8 Ratings
    The Trade Desk
    -
    Ratings
    Ad campaign creation8.08 Ratings00 Ratings
    Ad deployment9.07 Ratings00 Ratings
    Display advertising7.07 Ratings00 Ratings
    Ad display and retargeting segmentation8.07 Ratings00 Ratings
    Sequence targeting8.07 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AppNexus and The Trade Desk
    Feature
    AppNexus
    8.2
    9 Ratings
    The Trade Desk
    -
    Ratings
    Ad dashboards9.09 Ratings00 Ratings
    Ad performance reports7.09 Ratings00 Ratings
    Ad conversion tracking8.08 Ratings00 Ratings
    Ad attribution reporting8.08 Ratings00 Ratings
    Cross-channel ad management9.08 Ratings00 Ratings
    Ad forecasting and optimization8.08 Ratings00 Ratings
    User Ratings
    AppNexusThe Trade Desk
    Likelihood to Recommend
    8.0
    (16 ratings)
    9.0
    (8 ratings)
    Likelihood to Renew
    4.0
    (6 ratings)
    -
    (0 ratings)
    Usability
    5.0
    (2 ratings)
    8.0
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    2.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    4.0
    (1 ratings)
    -
    (0 ratings)