Aurea List Manager vs. ReachMail

It's a good fit for companies that have several departments that need separate mailing lists under the same domain. LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use. No drop and drag features, does not look up-to-date considering what it can do. Template creation can be a pain. It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.

Incentivized

I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group

Incentivized

• You can create customized reports based on your needs for each mailing.
• It handles Bounces great
• Affordable, based on other options out there we have found Lyris to be more affordable in the long run.

• I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
• ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
• These folks know what they’re doing. I can’t speak highly enough about ReachMail.

Incentivized

• Interface, needs a modern look.
• HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
• Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.

Incentivized

• I like the tutorials they have helped figure most of my issues out
• The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
• Not to many bad things to say really, even customer service is fast, maybe it could be faster?

Incentivized

We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals

Incentivized

I have not needed to utilize customer support during my use of Lyris LM.

I was not part of the implementation process.

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Constant Contact:
Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account.
MailChimp:
MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp.

Incentivized

• Improved large communications
• Improved speed of communication
• Improved ease of communication

Incentivized

• Enhanced target audience reach for fundraising events, a definite positive.
• Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
• Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
• No negative impacts on business objectives.

Incentivized