Awario vs. Brand24

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awario
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month 1 user
Pricing
AwarioBrand24
Editions & Modules
Starter
$39.00
per month
Pro
$119.00
per month
Enterprise
$399.00
per month
Custom
Contact us
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Offerings
Pricing Offerings
AwarioBrand24
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AwarioBrand24
Considered Both Products
Awario
Chose Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Chose Awario
BuzzBundle is offered by the same company as Awario, and I used it before switching to Awario. It's a very solid desktop tool and allows for more monitoring than Awario (at least when comparing by price). However, Awario is web-based, which means you can utilize it from your …
Brand24
Chose Brand24
Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts.
Chose Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier …
Chose Brand24
I needed a low-cost way to monitor brand mentions. This was the one that worked for me.
Chose Brand24
Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most.
Chose Brand24
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is …
Best Alternatives
AwarioBrand24
Small Businesses
Mention
Mention
Score 9.4 out of 10
Yext
Yext
Score 8.9 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Yext
Yext
Score 8.9 out of 10
Enterprises
Meltwater
Meltwater
Score 8.0 out of 10
Yext
Yext
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AwarioBrand24
Likelihood to Recommend
9.4
(0 ratings)
8.2
(0 ratings)
Support Rating
8.9
(0 ratings)
-
(0 ratings)
User Testimonials
AwarioBrand24
Likelihood to Recommend
If you're looking to stay on top of your brand's online presence and reputation, Awario is an essential tool. You never know where or when someone may be discussing your company, products, or services, so it really helps to have a service scanning the internet at all times to let you know when you're being talked about. Or if you're looking to find weaknesses with competitors you can monitor for negative mentions, and reach out to offer a better solution for these potential leads.
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Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Pros
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
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  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
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Cons
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
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  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
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Support Rating
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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No answers on this topic
Alternatives Considered
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Read full review
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Return on Investment
  • Awario helps me stay on top of all positive and negative brand mentions
  • Awario helps me find backlink opportunities with unlinked brand mentions
  • Awario helps me find potential leads for various projects
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  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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ScreenShots

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.