AWeber vs. Zoho Campaigns

Zoho Campaigns

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AWeber	Score 8.9 out of 10	N/A	AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.	$15 per month Starting at
Zoho Campaigns	Score 8.4 out of 10	N/A	Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.	$0

Pricing

AWeber

Zoho Campaigns

Editions & Modules

AWeber Lite: $15
per month Starting at
AWeber Plus: $30
per month Starting at
Done For You Email: $30
per month Starting at
Unlimited: $899
per month

Forever Free: $0
Standard Plan: $3 for 500 contacts
per month
Professional Plan: $4.5 for 500 contacts
per month
Pay as you go: $14 for 500 contacts

Offerings

Pricing Offerings
AWeber	Zoho Campaigns
Free Trial
Yes	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

$79 one-time fee

No setup fee

Additional Details

AWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.

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More Pricing Information

Community Pulse
	AWeber	Zoho Campaigns
Considered Both Products	AWeber Verified User Anonymous Chose AWeber AWeber just needs to improve landing page features and ready-made templates. Incentivized Helpful? Christian Karasiewicz Owner Chose AWeber AWeber made it easy to get started. They were priced competitively, but we felt they had better customer support, which is especially important when you are just setting up an email list for the first time, and want to ensure you have the workflow correct. They also took the … Incentivized Helpful? LE Laurel Elders Founder Chose AWeber Their customer service outshines the rest! Incentivized Helpful? Verified User Anonymous Chose AWeber We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an … Incentivized Helpful? CK coll kirk Head of Media Chose AWeber AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM Incentivized Helpful? Mukesh K. Singhmar Cofounder & CEO Chose AWeber If you are evaluating an email marketing or email broadcast software that is easy to use, at a reasonable price and does the makes sure the emails get delivered in the inboxes and not in the spam folders and has all the necessary reporting functionality then try AWeber. … Incentivized Helpful? NB Nancy Boyd President and CEO Chose AWeber AWeber costs more but delivers better. Incentivized Helpful? Verified User Anonymous Chose AWeber We switched to AWeber from Mailchimp because the system seemed better suited for our industry, even though it is more expensive. We may go back to Mailchimp now that they have added so many features. Constant Contact is too expensive for the value that we would receive. Incentivized Helpful? Jackie Bassett CEO Chose AWeber We could have used the tracking systems that come with each marketing campaign software we use (or get asked to use) but we wanted the best automated permissions management system we could find. They have the experience, the technology, and the great support we are always able … Incentivized Helpful? Suzanne Glorie Owner Chose AWeber Mailchimp all of a sudden came up with all of these restrictions. I found that they did not communicate that well with their existing users. I have used Act-On at one of my customer's businesses. This is really an enterprise marketing automation tool and is not suited for … Incentivized Helpful? Ibrahim Campos IT Network Manager Chose AWeber AWeber has more capacity than Mailchimp, so it depends a lot on the need of the company. You must take into account the cost of the two. Another detail is that Mailchimp can be really tedious to configure the automation of emails. Without a doubt, AWeber has more advanced … Incentivized Helpful? Ruby Javaid Chief Designer Chose AWeber I found Constant Contact's dashboard and email editor clunky and annoying to use. It's been several years so perhaps they have improved and updated it. MailChimp is pretty comparable, and it just depends on your needs as to which is more appropriate. I do feel that MailChimp's … Incentivized Helpful? Verified User Anonymous Chose AWeber MailChimp is a great "starter" email service, especially for consumer businesses. AWeber offers a bit more power and sophistication, especially for B2B companies, while still being easy to use and price competitive. Constant Contact had seemed to lag in features for a while … Incentivized Helpful? Haley Fox President & CEO Chose AWeber Drip is definitely for the advanced marketing team, it is not user friendly and very confusing for anyone that doesn't know how to set up a funnel. However, for anyone that does it is amazing. Incentivized Helpful? Mohammed Anzil Founder and Chief Editor Chose AWeber The reason we [opted for] AWeber over others is for its email delivery rates. AWeber is great for freelancers, large enterprises, mid-zize business, etc. A 14% discount is available if you pay quarterly and more if you pay annually. AWeber is priced roughly in the middle of … Incentivized Helpful? Verified User Anonymous Chose AWeber My organization used AWeber for about a year and has since moved to the HubSpot CRM. This was for a variety of reasons, but in terms of email marketing in particular, AWeber is still a very strong contender. If I were to start my own business, I would absolutely go back to … Incentivized Helpful? Joe Gatto VP of Marketing & International Business Development Chose AWeber AWeber is more robust, and for professional marketers because it has so many features like tagging, and moving people to different lists based on triggers. Its analytics features are important for marketing managers. AWeber's deliverability is better than MailChimp or Constant … Incentivized Helpful? Verified User Anonymous Chose AWeber It did its job and it did it well. AWeber had all of the features of the competitors, but AWeber was the easiest to use of the bunch. The other software had too many bells and whistles and caused confusion among my team when we worked on different mailings and campaigns. Incentivized Helpful? Verified User Anonymous Chose AWeber It is easier of a solution to work with when compared to other alternatives such as Sendinblue or MailChimp. Ultimately what I valued is the deliverability and quality to be able to deliver our emails. If you are seeking a more robust enterprise-level solution I would then … Incentivized Helpful? Nicole Steen, M.A. Virtual Assistant Chose AWeber It is less expensive than Constant Contact but more expensive than MailChimp. We ended up recently switching to Kajabi because it integrates landing pages. Constant Contact and MailChimp both have easier user interfaces and better design options. Incentivized Helpful? Gene Sower Internet Marketing Agency Chose AWeber Compared to Constant Contact, I find Aweber very easy to use. Setting up an autoresponder sequence is very straightforward, at least for us because we've used it for so long. Constant Contact is a very difficult and hard to use service. We hate it and knock it every chance … Incentivized Helpful? Greg Dungan Owner Chose AWeber I have also used Constant Contact, MailChimp, and Lead Master. I think that Aweber is superior to these other applications in it's ability to "get down to business" so to speak. By this I mean that the interface is less about cartoony graphics and done-for-you simplicity. … Incentivized Helpful? Vilhelm Kruse Innovation Coach Chose AWeber If you send out less than 2000 emails monthly then Mailchimp is a free alternative. It's hard to argue with free although I am not sure how much the free mailchimp version includes in terms of automation. Incentivized Helpful? Verified User Anonymous Chose AWeber For small businesses Mailchimp's free plan and more robust feature set is likely a better fit, unless they have prior familiarity with the Aweber platform. Klaviyo and Listrak are better suited for Ecommerce businesses. Incentivized Helpful? Andy Ryan Video Marketing Strategist \| Speaker \| Consultant Chose AWeber At the time we used it , AWeber offered features that MailChimp (free version) wasn't offering. We used AWeber instead of Infusionsoft because of the price. We have since switched from AWeber to ActiveCampaign for our email marketing. We liked how ActiveCampaign worked. It was … Incentivized Helpful?	Zoho Campaigns JM Jose Maldonado Digital Marketing Manager Chose Zoho Campaigns I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer. Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us. Incentivized Helpful? Joseph Daniel Finance and Operations Specialist Chose Zoho Campaigns We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns WYSIWYG Editor Real-time analytics campaign management & optimization Incentivized Helpful? Brandon Stuhr COO (Chief Operating Officer) Chose Zoho Campaigns While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM … Incentivized Helpful? Alyssa Storm Senior Designer Chose Zoho Campaigns Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and … Incentivized Helpful? Matthew Christensen CEO (Chief Executive Officer) Chose Zoho Campaigns The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns It's about the automatons and the integration power. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just … Incentivized Helpful? Stacy Venditto Executive Consultant Chose Zoho Campaigns I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns. Incentivized Helpful? Vincent Frisina Director of Marketing Chose Zoho Campaigns Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other … Incentivized Helpful? Mehdi Aherraki General Manager Chose Zoho Campaigns We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of … Incentivized Helpful? Jared Hansen Research Assistant Chose Zoho Campaigns I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the … Incentivized Helpful? Alexis Correa Dueño principal Chose Zoho Campaigns In my experience, I liked Mailchimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see … Incentivized Helpful? Jason Ensign Marketing Manager Chose Zoho Campaigns Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare … Incentivized Helpful? Justin Roodman Program Expert Chose Zoho Campaigns We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. Mailchimp was slightly more expensive than Zoho Campaigns (by about … Incentivized Helpful? Jon Porreca Project Support Chose Zoho Campaigns Mailchimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic … Incentivized Helpful?

Features

AWeber

Zoho Campaigns

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	AWeber 7.7 Ratings 3% below category average	Zoho Campaigns 4.7 Ratings 51% below category average
WYSIWYG email editor	8.90 Ratings	3.00 Ratings
Dynamic content	7.00 Ratings	7.00 Ratings
Landing pages	6.00 Ratings	3.00 Ratings
A/B testing	8.00 Ratings	4.00 Ratings
Mobile optimization	7.00 Ratings	6.00 Ratings
Email deliverability reporting	8.00 Ratings	3.00 Ratings
List management	8.00 Ratings	7.00 Ratings
Triggered drip sequences	8.90 Ratings	4.00 Ratings
Ability to test dynamic content	00 Ratings	5.00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	AWeber 8.6 Ratings 11% above category average	Zoho Campaigns 5.3 Ratings 37% below category average
Dashboards	8.90 Ratings	4.00 Ratings
Standard reports	8.90 Ratings	6.00 Ratings
Custom reports	7.90 Ratings	6.00 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	AWeber 7.6 Ratings 5% below category average	Zoho Campaigns 3.7 Ratings 73% below category average
URL Validation	7.70 Ratings	2.00 Ratings
Link Tracking	8.40 Ratings	3.00 Ratings
Image Validation	7.10 Ratings	6.00 Ratings
Inbox Display	7.10 Ratings	3.00 Ratings
Spam Testing	7.10 Ratings	00 Ratings
Email Previews	8.40 Ratings	4.00 Ratings
Email Accessibility Tools	00 Ratings	4.00 Ratings

Best Alternatives
	AWeber	Zoho Campaigns
Small Businesses	Mad Mimi Score 10.0 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Emma by Marigold Score 9.4 out of 10	Emma by Marigold Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	AWeber	Zoho Campaigns
Likelihood to Recommend	8.0 (0 ratings)	6.2 (0 ratings)
Likelihood to Renew	6.8 (0 ratings)	10.0 (0 ratings)
Usability	8.0 (0 ratings)	- (0 ratings)
Support Rating	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	AWeber	Zoho Campaigns
Likelihood to Recommend	AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms. Verified User Anonymous Read full review	It is well suited in scenarios: Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios: Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Incentivized Verified User Anonymous Read full review
Pros	Aweber's email deliverability is among the best in the industry. I have used other email services and Aweber is superior in deliverability. It is easy to setup an autoresponder sequence, a series of time delayed emails delivered over a period of time. This makes it super easy to follow up with leads and customers. Aweber's blog broadcast features makes it easy to notify subscribers of new content on your blog. It can be setup to broadcast when ever you make a new post or summarize posts on a periodic basis. Incentivized Verified User Anonymous Read full review	I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email. Incentivized Jason Ensign Marketing Manager Read full review
Cons	Double opt-in requirements. While I understand the rationale for double opt-in, I wish Aweber did not require double opt-in when importing email addresses from the client's existing client database as I feel we end up losing a good number of people who are existing customers and have given the business permission to email them but who either don't notice or don't take the extra step to confirm their subscription to the Aweber list. The user interface when designing and setting up html newsletters is not as clearcut and obvious as Constant Contact; it takes more time to get the newsletters to "look right" using Aweber's existing templates. I wish Aweber made it easier to embed a video message simply by inserting the video link or embed code into the email body. The process it seems to require (the last time I tried) was to create a screenshot of the video or insert the video thumbnail image and then link to the video in the right column link section .. it's a 2 step process and would be nice if it were a one click process. Not a deal breaker but I just feel like it could be faster and more efficient to embed video messages in an email. Incentivized Yvonne Herbst Owner Read full review	The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn. The templates are nice, but I have seen other services with better pre-built templates. To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple. Incentivized Jon Porreca Project Support Read full review
Likelihood to Renew	AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful. Nichol Skaggs Virtual Assistant and Online Business Manager Read full review	Because I am a single user organization and the subscription is free for up to 3 users. Incentivized Stacy Venditto Executive Consultant Read full review
Usability	See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text. Incentivized Yvonne Herbst Owner Read full review	No answers on this topic
Support Rating	I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber. Incentivized Yvonne Herbst Owner Read full review	No answers on this topic
Alternatives Considered	MailChimp is a great "starter" email service, especially for consumer businesses. AWeber offers a bit more power and sophistication, especially for B2B companies, while still being easy to use and price competitive. Constant Contact had seemed to lag in features for a while though it has now largely caught up. However, it's got a more complex pricing model and is less attractive for users who send multiple messages per month to a smaller list. Incentivized Verified User Anonymous Read full review	Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps. Incentivized Alyssa Storm Senior Designer Read full review
Return on Investment	Aweber has been a great way to introduce clients to the process of online marketing and publishing. Many of them have never used the web or email to truly nurture their customer relationships. The combination of dependable features and low price make Aweber a good "toe in the water" of internet marketing. Aweber has helped my clients raise awareness of their products and services through targeted email campaigns and regular publishing. It's a great way to deliver coupons and special offers directly to a customer's inbox. Awber has helped me teach my clients that a collection of names and email addresses is only worthwhile if you use it to communicate what matters to your customers. Many businesses collect contact information at live events or through other means, but rarely do they actually do anything with it. By using Aweber to reach out to their customer base, they are able to see through the analytics how valuable that conversation can be. Incentivized Greg Dungan Owner Read full review	Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool. Its newsletters help us to retain our customer base by providing them regular news on real estate trends. It has a great impact on creating brand image of our social media platforms. Incentivized Verified User Anonymous Read full review
ScreenShots	AWeber Screenshots	Zoho Campaigns Screenshots